© 2011 wheresjenny.com Australia hopes to become most talked about viral destination hopes-become-most-talked-about-viral-

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Presentation transcript:

© 2011 wheresjenny.com Australia hopes to become most talked about viral destination hopes-become-most-talked-about-viral- destination

© 2011 wheresjenny.com News : Reading The Australian tourism board has unleashed an aggressive campaign to make the country down under the most talked about tourism destination on social media platforms like Facebook, Twitter and Instagram. It’s strategy is to use power of social media and promote Oz as a holiday destination and encourage user engagement. ‘Friday Fan Photos’ page as an example of user engagement, allowing fans to post photos of their holiday adventures on their facebook wall Since the feature was launched, fans have been sending in more than 1,000 photos a day across Tourism Australia’s social media platforms.

© 2011 wheresjenny.com News : Reading The tourism board’s official Facebook page had about 4.1 million fans. With 245,156 fans talking on the page By comparison, the world’s most visited country in 2012, France, counts with just 9391 'likes,' significantly less than the official Facebook page for Paris which counts about 53,000 fans. Visit England, which last year was touted as one of the hottest travel destinations for 2012 due to the summer Olympic Games, counts 179,938 likes. According to Tourism Australia, meanwhile, the country was the most popular travel destination on Facebook, Google+ and Instagram last year.

© 2011 wheresjenny.com Compréhension Explain the aggressive campaign by The Australian tourism board ? Which strategy did they use? What can you do in “Friday Fan Photos” page? Which country was the most popular travel destination on Facebook, Google+ and Instagram last year?

© 2011 wheresjenny.com Vocabulary Can you give a definition of: Unleashed Aggressive Strategy Encourage Comparison

© 2011 wheresjenny.com Writing Request user to write sentences or specific words. Tourism important for any country. Power of social media platforms like Facebook and Twitter. Promotion necessary to increase tourism.

© 2011 wheresjenny.com Conversation What steps will you take to increase tourism of a place you know? Your views on social media platforms like Facebook and Twitter How often do you use them? What do you like the most about it? Negative effect of social networking sites?