Koh Lee Kuen Reuben Cheng Chua Sing Nee Lionel Ho Sean Koh Jonathan MK0803 (MC) NMM ICA 3.

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Presentation transcript:

Koh Lee Kuen Reuben Cheng Chua Sing Nee Lionel Ho Sean Koh Jonathan MK0803 (MC) NMM ICA 3

Our New Media Tools NEW MEDIAURL Facebookhttp:// Bloghttp://marketingbrillianceaffiliates.blogspot.com/ Formspringhttp:// Youtubehttp:// Twitterhttp://twitter.com/#!/MkAffiliate LinkedIn (Fail point)

Introduction & Background

Target Market Identification

Integrated Marketing Communications Tools Contests – “design your own poster” Direct Marketing – “ s to prospects” Flyers distribution Word of Mouth

Market Research & Analysis

Youtube

Facebook

LinkedIn

Twitter

Blogger

Formspring

Results Generated

Interview (video) CIM competition

Results Generated

Execution Schedule

Fail points + Contingency High YieldLow Yield High EffortFackbook/ BloggerLinkedIn Low EffortFormspringTwitter

Fail points + Contingency

THANK YOU!