242/102/49 0/51/59 181/172/166 Primary colors 248/152/29 PMS 172 PMS 137 PMS 546 PMS /206/ /227/ /129/123 Secondary colors 114/181/204 PMS 148 PMS 7458 PMS 7457 PMS /79/75 PMS /166/143 PMS 487 © 2010 MediaMind Technologies Inc. | All rights reserved Ad Serving & Campaign Management Partnership MediaMind / Telstra January 2011 Carolyn Bollaci – Country Manager A/NZ Simon Holt – Sales Manager A/NZ

© 2010 MediaMind Technologies Inc. | All rights reserved Introduction & History Efficiency of Agency Operation Actionable Analytics Smart Versioning Smart Trading Creative Suite Open Workflow Client Service Rates Agenda

© 2010 MediaMind Technologies Inc. | All rights reserved Campaign Monitor v1.0 Eyeblaster Universal Tags Eyeblaster Workshop for Flash v1.0 Excel Based Trafficking Eyeblaster Analytics v2.0 Campaign Monitor v2.0 HD Video Support Eyeblaster Creative Zone Channel Connect 4 Search Eyeblaster Workshop for Flash v2.0 Excel trafficking for conversion tags Channel Connect 4 Mobile Custom Report Builder Smart Versioning MediaMind – New Ad Serving Platform MediaMind’s Commitment to Agencies Omniture Integration Billing Connect Continual Innovation

© 2010 MediaMind Technologies Inc. | All rights reserved Advanced Targeting/ SequencingGlobal Campaign Management API Channel Connect for Mobile Billing Connect Channel Connect for Search 1-Click Reporting Campaign Monitor Excel Plug-in Custom Report Services/Builder Data Feeds Report Generator Mass Creation Standard Banner Ad Snap Smart Versioning Excel Trafficking Quick Access Tools Universal Tag Advanced Preview Workshop for Flash Rich/Standard Optimisation MediaMind Architecture Open Workflow Actionable Analytics Streamlined Ad Serving

© 2010 MediaMind Technologies Inc. | All rights reserved mediamind efficiencies intuitive platform

© 2010 MediaMind Technologies Inc. | All rights reserved Process Guide Universal Search Filters Bookmarking Preview Turning five clicks into one

© 2010 MediaMind Technologies Inc. | All rights reserved Preview multiple ads at once Instantly QA ad Collaborate with others A preview that gives the whole view View ad info

© 2010 MediaMind Technologies Inc. | All rights reserved actionable analytics approaching data

© 2010 MediaMind Technologies Inc. | All rights reserved Predefined Reports Predefined Reports Plug-in for Excel Data Feeds Service One-click Reporting Custom Report Builder & Service Custom Report Builder & Service Making Data Actionable Campaign Monitor

© 2010 MediaMind Technologies Inc. | All rights reserved Instant access to Key Performance Indicators View all campaigns at a glance Detect problems quickly and easily Gain control with real-time data Campaign Ready, Set, Go Campaign Monitor is your window to the campaign

© 2010 MediaMind Technologies Inc. | All rights reserved MediaMind Integrated Platform 1-Click PowerPoint Full summary of campaign metrics Customizable content Complete with tables and graph Back

© 2010 MediaMind Technologies Inc. | All rights reserved 25 predefined reports Grouped into 8 categories - makes it easy to use For agencies, publishers and creative shops Predefined Reports - Made to measure + Embedded Benchmarks + Graphs + Embedded Benchmarks + Graphs

© 2010 MediaMind Technologies Inc. | All rights reserved Custom Report Builder - Mix & Match Select the metrics you need Mix delivery, engagement and conversion data in one report User guidance to achieve quick results Easy manipulation of data

© 2010 MediaMind Technologies Inc. | All rights reserved MediaMind Integrated Platform Excel Plug-in - Slice and Dice Quickly perform advanced analysis Play around with the data Pivot tables with all the account’s data Actionable results are immediate

© 2010 MediaMind Technologies Inc. | All rights reserved Data Feed Service MediaMind Integrated Platform Aggregated Daily Data feed (Standard or Custom) Cookie Level Data – Parallel to MediaMind’s own raw data

© 2010 MediaMind Technologies Inc. | All rights reserved MediaMind Integrated Platform Visual Analytics & Dashboards Improve access to the abundance of information Create simplified on-screen information analysis On-line Advertiser presentations and reports More frequent data aggregation

© 2010 MediaMind Technologies Inc. | All rights reserved Custom Reporting Service Tailored reports built for unique needs Define data structure Define required format Define filtering options Your list of custom reports available on-line

© 2010 MediaMind Technologies Inc. | All rights reserved Introducing the visible impression metric Only counts if ad is viewable for 1+ seconds What is Visibility? 728x90 300x 250 Above the fold Below the fold User browser screen (current viewed area) Unit SizeImpressionVisible 728x901Yes 300x2501No On page load Unit SizeImpressionVisible 728x901Yes 300x2501Yes After user scrolled   

© 2010 MediaMind Technologies Inc. | All rights reserved Available in: –Analytics reports: Delivery Summary, Campaign Summary –Analytics tools: Custom Report Builder Visibility Reporting Number of recorded impressions = 500,000 Visible impression rate = 100,000/500,000

© 2010 MediaMind Technologies Inc. | All rights reserved cross channel analytics bridging the silos

© 2010 MediaMind Technologies Inc. | All rights reserved MediaMind Integrated Platform Channel Connect for Search Consolidate Your Search & Display Data Cross-Channel Overview Search & Display — All in One Place Explore the Touch-Points between Channels

© 2010 MediaMind Technologies Inc. | All rights reserved MediaMind Integrated Platform Conversion Attribution Quick and painless setup Select the required rule; analyze immediately

© 2010 MediaMind Technologies Inc. | All rights reserved smart versioning intelligent creative optimisation

© 2010 MediaMind Technologies Inc. | All rights reserved Animation if needed Is “Fade - very fast” Meant for other non-interactive media Creative Wear Out Difficult to find mass relevancy Mass-messaging is an out dated concept

© 2010 MediaMind Technologies Inc. | All rights reserved Geo-targeting Publisher keyword targeting Easy target audience set-up Targeting Audience data Re-targeting Retail catalog Dealership Versioning Mass Versioning & Optimization Speed to market Localization Reduce production costs Creative Production

© 2010 MediaMind Technologies Inc. | All rights reserved Instantly update any ad 300x200_remote 300x200_sedan 300x200_suv Get your keys today!

© 2010 MediaMind Technologies Inc. | All rights reserved Ad San Diego, CA SUV Cash Back O % Interest Sedan Cash Back 0% Interest Convertible Cash Back 0% Interest Greensboro, SC Truck Sedan Convertible Denver, CO SUV Truck Sedan Dealership Mass Versioning ▸ Manage 100s s of ads for dynamic creative ▸ Assist in set-up strategy ▸ Monitor campaign for potential errors (before they happen)

© 2010 MediaMind Technologies Inc. | All rights reserved Auto-optimise by KPI metrics to increase on site conversions Rotate rich and standard ads to deliver efficiencies Frequency cap and day-part to enhance the user experience Optimisation and targeting

© 2010 MediaMind Technologies Inc. | All rights reserved Auto-optimise by KPI metrics to increase on site conversions Rotate rich and standard ads to deliver efficiencies Frequency cap and day-part to enhance the user experience Optimisation and targeting

© 2010 MediaMind Technologies Inc. | All rights reserved smart trading easy access to exchange inventory

© 2010 MediaMind Technologies Inc. | All rights reserved To This… Based on CCA Savvian analysis

© 2010 MediaMind Technologies Inc. | All rights reserved Ad serving data is used for retargeting Creates a tight synch with creative optimization Prevents exchange analytics from becoming ‘siloed’ Campaign management with exchanges ▸ No additional tagging necessary ▸ Seamless version reporting ▸ Use existing reports ▸ Include within attribution ▸ Limits discrepancies ▸ Makes use of existing tag infrastructure ▸ Quicker set-up and deployment ▸ Only have advertiser focused tags

© 2010 MediaMind Technologies Inc. | All rights reserved Site Visitors Previously dwelled Exposed to ad Re-targeting Age, gender, income Interests or Category Audience Buying Guaranteed CPA Guaranteed CPC Performance Buying

© 2010 MediaMind Technologies Inc. | All rights reserved creative suite easy access to exchange inventory

© 2010 MediaMind Technologies Inc. | All rights reserved Upload pairs of consistently named SWFs and GIFs Assign Clickthru URL to all ads Hundreds of banners, only one step

© 2010 MediaMind Technologies Inc. | All rights reserved An open directory for finding tools, services, and innovations Fast time to market and quick accessibility for innovations Open up the floodgate for innovation through a marketplace MediaMind Blocks

© 2010 MediaMind Technologies Inc. | All rights reserved Twitter Connect Block Description: The Twitter Connect block is a social media extension that allows users to become followers of the brand from within the ad space and receive additional marketing messages. It allows the advertiser to pull relevant tweets, and integrate live user-generated content into the ad. Features & Benefits: Extended exposure to brand Increased social relevancy View Demo

© 2010 MediaMind Technologies Inc. | All rights reserved open workflow fluid integration

© 2010 MediaMind Technologies Inc. | All rights reserved Web- Tracking/Research Omniture Webtrends AppNexus Bluekai Planning / Buying Donovan/iDesk Symphony Mediacom Lifeline IPT Search Google Omniture Kenshoo Marin Integration Partners Campaign Data

© 2010 MediaMind Technologies Inc. | All rights reserved Omniture SiteCatalyst Report Samples Click here to see more report examples Click here to see more report examples

© 2010 MediaMind Technologies Inc. | All rights reserved client service resources for OMD

© 2010 MediaMind Technologies Inc. | All rights reserved Sales Manager – Simon Holt Sales Engineer – Adrian Lee Account Manager – Shumona Roy Creative Support Team Tier2 Support Local Resource Allocation

© 2010 MediaMind Technologies Inc. | All rights reserved 2011 rates OMG Australia

© 2010 MediaMind Technologies Inc. | All rights reserved Rate Card

© 2010 MediaMind Technologies Inc. | All rights reserved thank you