Government Policy & Commercialisation of the USA A comparison with the UK Lesson 4

Starter Compare and contrast States worksheet (Texas and Maine) Similarities and differences – follow the instructions given (work in pairs)

Learning Objectives Today we will: 1.Investigate the socio-economic factors affecting sport in the USA and the UK 2.Discover the link between the frontier spirit, the competitive ethic, the American Dream and capitalism *Keep your eye out for mini plenaries (check and challenge points) to show off your progress, because you could be next!!!*

Homework Review USAUK NoneMonarchy Presidential advisorsNGBs No national curriculumNational curriculum Decentralised - Federal, state (autonomy), local Government President and senatorsPrime Minister and the coalition Funding for sport from sources other than government (national lottery, private investors etc. Democracies Democracy Decentralised sports administration Centralised sports administration

Nature of sport in the USA The USA is a capitalist economy which places intense commercialism on sport Sport is seen as a vehicle to make huge sums of money Sport and its players are commodities that are sold to the consumer Unlike the UK sport at both high level and high school level are both influenced by commercilsm

Eagles stadium Texas Eagle Stadium is notable for its size (it has a capacity of 18,000 spectators, fifth largest high school stadium in Texas and its cost of completion just under USD $60 million. The 18,000 seats include 9,000 home-side seats.

Commercialism in the C20th The 1920s were seen as the golden era for professional sport. At this time sport was considered to be professional and commercial with merchandise and money from ticket sales (which were cheap to allow accessibility for all)

Modern day sport Professional sport has been promoted by the media and television has played a major role in advertising sport Major T.V channels and smaller cable networks bid for the rights to show games and sport and the media make large amounts of money.

Modern Day Sport Sport in both the USA and the UK is inextricably linked to the golden triangle "Nothing will work unless you do." Maya Angelou Sport Sponsorship Media

Media and the audience The media has made the audience more interactive whilst viewing sport through Slo-mo replays Player cam Apps to rate performance Pausing / rewinding live television Notation analysis of games

Commercialisation of Sport in the USA Word search Q. If you were to construct one for the UK, what key terms would you include? List them here: – Post-war austerity – Cultural borrowing – Terracing – Golden Triangle – Television – Accessibility – Bosman ruling

Flow Chart

Modern sport in the UK Initially T.V was a luxury for the wealthy However in the 1950s the UK became more commercial at a time when there was war time austerity with little time or money Terrace tickets at the football were cheap and so it pulled in big crowds

British Media Satellite T.V in 1988 attracted a mass audience The format was very Americanised (cultural borrowing) and replicated the ideas of American football in the USA The 1990 broadcasting act allowed the rights to sport to be sold to the highest bidder which made sport to adopt its most commercial state yet! BskyB created and bought £3m for division 1 games

THE BOSMAN RULING. This is an an EU ruling that allows out-of-contract footballers to leave their clubs without them receiving a transfer fee. It is named after Belgian striker Jean-Marc Bosman, who took his club, RC Liege, to court over his desire to move to Dunkerque against his employers' wishes.

The Bosman ruling In 1997 the Bosman ruling stated that professional football players when out of contract could choose which team they sign for and command their own transfer fees. This meant that players could again large amounts of money and were not bound by their club. The golden triangle in action!!!

Task You are the owner of a football team that is n danger of relegation What will this mean for your club / business? What will you do to try and avoid relegation ? Think about Merchandise Attendance at matches Media coverage

Relegation In the UK there is a traditional system of promotion and relegation ( unlike the US) Relegation can signal the end of teams with the withdrawal of funding for teams, leading to lost revenue through merchandise and media coverage In 2009 rugby league adopted the us system and abolished the process for relegation for a trail period

Media in the UK