TABLE OF CONTENTS I.Organizational Overview/ VisionPage 1 II.Corporate Mission StatementPage 3 III.One to Ten year planPage 4 IV.Employment policiesPage 6 V.Management StylePage 18 VI.Communication Style Page 19 VII.Detailed organizational StructurePage 20 VIII.Products and/or services Page 23 IX.Culture of the organizationPage 26 X.Staff & Volunteer BenefitsPage 31 XI.Budget Page 36 XII.AestheticsPage 39 XIII.MarketingPage 42

II. ORGANIZATIONAL OVERVIEW A description of your business 1.Why you exist 2.Purpose 3.Intentions  1-2 full pages

(OR) VISION Profit: Maximizing return to shareowners while being mindful of our overall responsibilities. People: Being a great place to work where people are inspired to be the best they can be. Portfolio: Bringing to the world a portfolio of beverage brands that anticipate and satisfy peoples; desires and needs. Partners: Nurturing a winning network of partners and building mutual loyalty. Planet: Being a responsible global citizen that makes a difference.

III. CORPORATE MISSION STATEMENT WHAT IS A MISSION STATEMENT? A mission statement is a written, easy-to-remember sentence, or paragraph illustrating a business' purpose. It has one common function: to guide you and your employees in making critical decisions that effect the direction of your company. A mission statement identifies your company to its customers, vendors, the media and others that will be using or requiring its services or products. It is about providing solutions and adding value to your customers and market.

HOW-TO CREATE A MISSION STATEMENT 1. Pick One Central Theme. The theme should be easy to understand, non-controversial, and translate into behavior that can gain support. 2. Communicate With Action. Demonstrate your commitment and follow through with conviction. 3. Focus On A Few Key Attributes Of Your Service Or Product. 4. Don't Rush The Process.

EXAMPLES:  Disney – "To make people happy“  Boeing – "To push the leading edge of aviation, taking huge challenges doing what others cannot do"  3M – "To solve unsolved problems innovatively"

IV. ONE TO TEN YEAR PLAN ORGANIZATIONAL GOALS Where do you see your company at the end of the year? Where do you see your company in five years? Your goal should be a short bulleted list that identifies the short and long term aspirations of your organization. Example: Year One: Our focus at Wish Upon a Star is to develop financial security by fundraising 1.5 million dollars. Secure a building suitable for the first five years of our company.

V. EMPLOYMENT POLICIES Maternity/paternity/adoption x Working time and time off x Equality and diversity x Health and safety x Pay x Bullying and harassment x Rewards, benefits and expenses x Discipline/dismissal and grievance x Measures to improve performance or manage change x Use of company facilities, eg , internet and phone use x Training and development x Working for another employer x Patents and copyrights x Confidential information x Whistleblowing/protected disclosures x Smoking, drugs and alcohol x

VI. MANAGEMENT STYLES Autocratic: Leader makes all decisions unilaterally. Directive Democrat: Makes participative decisions ; closely supervises subordinates. Directive Autocrat: Makes decisions unilaterally; closely supervises subordinates. Slide 9

Permissive: Leader permits subordinates to take part in decision making and also gives them a considerable degree of autonomy in completing routine work activities. Permissive Democrat: Makes decisions participatively; gives subordinates latitude in carrying out their work. Permissive Autocrat: Makes decisions unilaterally; gives subordinates latitude in carrying out their work. Slide 10

VII. COMMUNICATION STYLE Downward Communication Job Instructions Job Rationale Procedures and Practices Feedback Indoctrination Horizontal Communication Task Coordination Problem Solving Sharing Information Conflict Resolution Building Rapport Upward Communication What Subordinates are Doing Unsolved Work Problems Suggestions for Improvement How Subordinates Feel About Each Other and the Job

VIII. DETAILED ORGANIZATIONAL STRUCTURE PART 1: DEVELOP AN ORGANIZATION CHART PART 2:PROVIDE DETAIL ABOUT EACH POSITION IN YOUR COMPANY (JOB RESPONSIBILITIES ) PresidentCFOAssistant VPAssistant

Services Provide information (descriptions) about any services that your company offers. Example: Wish Upon a Star provides students with: Afterschool creative arts programs that in enhance their focus on academics and provide a creative outlet. Homework Assistance- each day we require that students spend one hour working on their homework. We provide guidance for simple homework issues Products Provide a list of products that your company sells. Example: Wish Upon a Star offers: T-Shirts with our logo in three different colors and a variety of sizes Coffee mugs and glassware with our logo in in three different colors IX. PRODUCTS AND/OR SERVICES

X. ORGANIZATIONAL CULTURE Dimensions of Organizational Culture  Sociability  Power Distribution and Job Autonomy  Degree of Structure  Achievement Rewards  Opportunities for Growth  Tolerance for Risk and Change  Conflict Tolerance  Emotional Support Slide 14

XI. STAFF & VOLUNTEER BENEFITS Medical Plans Dental Vision Etc.

XII. BUDGET (BPLANS.COM) Operating Expenses Year 1 Sales $4,644,600 Direct Cost of Sales $1,627,610 Production Payroll $1,044,582 Total Cost of Sales $2,672,192 Sales and Marketing Expenses Advertising/Promotion $92,892 Production Expense $15,327 Total Sales and Marketing Expenses $108,219 General and Administrative Expenses General and Administrative Payroll $193,000 Utilities $120,000 Insurance $12,000 Rent $0 Total General and Administrative Expenses $1,072,579 Other Expenses: Total Operating Expenses $1,180,798 Net Profit $593,708

XIII. AESTHETICS Part 1: Floor Plan Use this floor plan along with the photographs spread throughout the site, in particular those at Features, to develop a feel for the place. Part 2: Description of floor plan Provide a detailed description of your company including:  Exit routes  Colors & design details

Example of floor plan

XIIII. MARKETING Market Analysis Summary *Target Audience *Needs Service Business Analysis *Competition and Buying Patterns Meeting Tomorrow's Needs *Main Competitors *Business Participants Strategy and Implementation Summary