Globalisation Dyson Ltd Simon Saunders

[1][2][3][4]

Globalisation Globalisation is the process by which the world is becoming increasingly interconnected as a result of massively increased trade and cultural exchange. BBC GCSE Bitesize [5]

Routemap Globalisation Dyson Ltd Background Business Figures Market Share Dyson Globalisation Challenges Advantages The Future

Dyson Background British Technology Company Headquarters; Malmesbury, Wiltshire, UK Founded 1993; Sir James Dyson Renowned for Vacuum Technology Now develop hand dryers, fans and motors Focus on Innovation and Invention [7][8][9][10]

Dyson Business Figures 4,545 employees globally 1/3 Dyson employees are engineers or scientists 5 Subsidiaries birthed from Dyson UK 2013 Dyson UK Turnover; £ Dyson UK Net Tangible Assets; £ [8][11][12]

Dyson Market Share UK Vacuum Cleaner Market: 2008; 22% share 2010; 40% share By 2010 according to Gfk: market leader in the US, Canada, Australia, France, Belgium, Spain, Switzerland, Ireland and New Zealand. Desktop Fan Market: Dyson Air Multiplier 64% Market Share in Australia [13][14]

Dyson Globalisation Dyson Australia Dyson Canada Dyson USA Dyson UK Dyson Malaysia Dyson Singapore

Globalisation Challenges [15]

Globalisation Challenges 1993: Dyson founded Malmesbury, Wiltshire ‘Renaissance of British Industry’ – ‘Champion’ 2002: Production relocated to Malaysia 800 semi-skilled UK assembly workers lost their jobs Accusations of hypocrisy levelled against James Dyson by workers and Trade Unions [16][17]

Globalisation Drivers [18 – Alexa Kirkaldy]

Dyson Globalisation Advantages UK worker: £9 per hour Malaysian worker: £3 per hour UK office rent: £114 sq m a year Malaysia office rent: £38 sq m a year Dyson components sourced in south-east Asia Legislature less strict (e.g. easier planning permission) Overall production costs have fallen by 30 per cent. Improved global transport links Access to booming East Asian markets [19]

Global Opportunities Ability to reach a much larger market Understand foreign markets; targeted marketing schemes US; $20m advertising investment 2005 Rapid increase in sales in new markets [19][20]

The Future Continue to be aggressive in increasing market shares overseas Target latest emerging markets; China, India Keep Dyson UK focus on core competency of innovation and invention 2014; Dyson is doubling the number of engineers and scientists at its R&D centre in the UK. Continue being a market pioneer [21]

Globalisation means that for a high-wage, developed economy like Britain's to compete we need to focus our efforts on the highly skilled, added-value sectors such as advanced manufacturing, creative industries, engineering and even financial services. Lucy Powell MP Manchester Central [22][23][24]

Questions

Dyson Ltd “Like everyone we get frustrated by products that don’t work properly. As design engineers we do something about it. We’re all about invention and improvement.” [6]

References abuse-child-labour-rife.html 4. aF7eHsQTyxoC4Dw&ved=0CAYQ_AUoAQ&biw=1366&bih=624#tbm=isch&q=shocking+sweat+shop&facrc=_&imgdii=_&imgrc=iu4RNxFdgcgKTM %253A%3BwSKG3t9JxXJcxM%3Bhttps%253A%252F%252Futstatic.a.cdnify.io%252Fwp-content%252Fuploads%252F2013%252F08%252Fnike- factory-sweatshop.jpg%3Bhttp%253A%252F%252Fwww.reddit.com%252Fr%252Fassassinscirclejerk%252F%3B2000%3B /Report.serv?_CID=250&context=VBYV7DXGVFTDBW0&recordbvdliensid=GBC &Display=PopupCustom&VolatileResolution=13 49x667&format=_defaulthttps://fame2.bvdep.com/version /Report.serv?_CID=250&context=VBYV7DXGVFTDBW0&recordbvdliensid=GBC &Display=PopupCustom&VolatileResolution=13 49x667&format=_default Hollensen, Svend; Global Marketing Alexa Kirkaldy - Supply Chain Management Lecture 5 – Globalisation Warwick Manufacturing Group