Florence SUGUT Managing Director ikapamedia East Africa Water Electricity & Power Expo (WEPEX) nd - 4 th February 2016, KICC, Nairobi Presented By

 ikapamedia East Africa is a Company incorporated in Kenya under the Company Registration Act Cap 486 Laws of Kenya.  We are based in Nairobi, Kenya and the main business operations spans across Eastern Africa Partner States.  We provide marketing & facilitation services to International Trade Fairs, Exhibitions, Conferences, Trade Missions, Business Tours & Travels, Corporate Events by liaising with relevant stakeholders in East Africa both Public and Private Sector Institutions as well as leading Businesses in the Region. Key areas of Service Provision includes:  Trade Fair, Exhibition & Conference Organizing  Facilitation Services for local & International Trade Fair, Exhibition & Conference activities  Exhibitor Services  Trade Visitor & Delegate Services ikapamedia East Africa Who we are?

Our team Advisory board Management Partners Staff

OUR PRIVATE SECTOR STRENGTH  Ikapamedia is strategically a member and affiliated to local and international business associations KEPSA KAM GBA KNCCI

 WEPEX 2016 is the leading Platform in East Africa for Water, Electricity and Power industries  The exhibition will take place from 2 nd – 4 th February 2016 at KICC -Tsavo Ballroom  Over 6 countries will participate, showcasing their latest technologies and equipment and raising their corporate profiles and building awareness about products and services while sharing ideas and best practices with the world’s leading players in the Water, Electricity and Power industries.  WEPEX represents an excellent business platform; focusing on the entire spectrum of water, electricity, and power technologies.  It also brings together all industry professionals & experts, along with the latest technologies & solution providers with investors, GoK decision makers & business partners and consumers from both the public and the private sector. What is WEPEX 2016? 2 nd – 4 th February, 2016

The main objective of the event is to:  Mobilize foreign business/investors to do business & invest in profiled investor-ready projects in Kenya and the East African region in the identified industry  Create awareness of the latest market technologies and trends in the industry.  Facilitate technology transfers in the water and energy sector  Increase awareness and initiate campaigns and projects for ‘Green Environment’ through energy savings and use of renewable energy  Assist and facilitate exhibitors to access business opportunities in Kenya/Eac MAIN OBJECTIVES OF WEPEX 2015

Day 1, Monday 2 nd …February, 2016  Finalize Registrations, Exhibitions Set up, county Visits and Welcome Cocktail Day 2,Tuesday 3 rd February, 2016  Official Opening Session, Breakout Sessions & B2B Meetings, Exhibitions Day 3 Wednesday 4 th February, 2016  B2B Sessions, Exhibitions, Day 4, Thursday 5 th February, 2016  Arranged B2B’s, Exhibition, Official Closing and Gala dinner Day 5 Friday 6 th February, 2016  Company and county visits WEPEX 2016 Program Overview

 The concept paper for the Event has been developed.  Invitation letters to Partners and supporters  Mailshots and mass mailing done to create awareness and provide key information  Marketing in various business Activities  Exhibitor and sponsor Acquisition Overview of WEPEX 2016 Preparation Progress

 Prearranged B2B’s & More networking opportunities  More exhibitors from local and regional private sector, project promoters and county governments  International pavilions  More sponsorship opportunities  Selected county visits and business forums  Company visits What is New in WEPEX 2016?

Reasons to Participate in WEPEX 2016  Reaching decision makers attending one of the most important markets in Africa.  Great opportunities for Investment, Partnership and having agents and trading.  Opening new horizons in a market serves over 150 Million in Kenya & the surrounded countries (EAC)  Presenting new products.  Establishing presence in a continuous developing market.  Entering whole surrounded markets through single fair.  Position your brand as a key player in the Water, Electricity and Power sectors.  New business opportunities for multinational companies to engage with strategic partners and other stakeholders.

Marketing strategies for WEPEX (Marketing MIX)  Direct mailing to stakeholders, Mass mailshots,  Personal selling- Visiting target Major institutions  Solid industry database  Press conference  Participating in other activities where event Visibility is realized, Fliers, Brochures distribution  Supporting institutions: Government and private sector  Advertisements: electronic and print  Text and Tele Marketing  Partnership with business membership associations

 A strategic location of communication facilities in terms of international commerce.  Effective Marketing policies as evidenced by the ongoing success of the Economic recovery.  Progressive institutional and private sector development.  Investors confidence in the country’s economy as evidenced by major successful investments in most sectors of the economy.  Warm, friendly Educated and Hospitable people  Infrastructure development and Ease of doing business  Huge investment and business opportunities in the County governments Why Kenya Now?

WEPEX PARTNERS

WEPEX 2016 Floor Plan

WEPEX Application Form

Kenyatta International Convention Centre (KICC) Venue & Key Partner

Message to WEPEX 2016 Exhibitors & Media  Time to do Business with Kenya & East Africa is NOW  "If somebody offers you an amazing opportunity but you are not sure you can do it, say yes--then learn how to do it later!" Richard Branson  Register for WEPEX 2016 Today

For Inquiries & Further Information Please Contact us Ms Florence SUGUT Managing Director ikapamedia East Africa SDA Building 3, 2 nd Floor, Right Wing D1 Riverside Drive, Westlands P.O. Box , Nairobi, Kenya Cell: (+254) (+254) Tel: (+254) , Hosny Ahmed Khalaf st, Makram Ebaid st, Nasr City Cairo,EGYPT ( +2 ) // ( +2 ) “We are a reliable partner in provision of excellent business facilitation services to local, regional & international business companies seeking successful business engagements in the Region” Important contacts

Asante Sana! Karibuni Nairobi Thank you and welcome to Nairobi, Kenya