WeetBix WeetBix is a high-fibre and low sugar breakfast cereal that is manufactured by Sanitarium. They are a famous Australian Icon that was first made in 1928 and is now purchased by almost half of all Australian people.
The Market Up until 1980 the branding was based on house wives and healthy children In the 1920s to 40s Australians struggled and so did the economy especially in the Great Depression Today, it is still high fibre and low cost
‘The Magician’
The first TV commercial that appeared in 1961 Aimed at children and house wives Catchy jingle, well pronounced, informative The style suited the target audience
Market ‘WeetBix Kids’ Aussie, sporty kids, healthy kids The patriotism partnering of Australia and WeetBix Partnering with the Socceroos and the Australian cricket team
Latest TV advert
Modern and technically advanced Involves two famous sporting heroes; Tim Cahill and Brett Lee Catchy slogan is embedded in the ad ‘I’m a WeetBix kid’ Special effects makes in enticing to children, and interesting to older viewers
TV commercials What these two adverts, the magician and the space theme have in common is that they both meet the needs of the target audience of their time and overall, entice the buyer.
Advertising Techniques Before the 1980’s WeetBix focused their advertising on healthy children and mothers In the 1970’s and 80’s WeetBix created collector cards to encourage children to see the value of Australia, using them as the core advertising markets
1950’s Newspaper advert
Target market is children and mothers Plays on the thought of a happy family displaying the Bix’s as a family Enticing because of the clever rhymes and the happiness of the whole advert. Using the technique of making you think how happy you and your family would be with WeetBix
Aussie kids are WeetBix kids In the 1980’s WeetBix created their first jingle ‘Aussie kids are WeetBix kids’
WeetBix advertising Focuses their market on healthy, sporty people of all ages, but mostly children They focus their advertising around the latest sporting trend or celebrity. In the WeetBix gained their official advertising market with sporting celebrities.
Modern Newspaper advert
Modern, simple and effective Specifically made for the Olympics Plays on words to create their slogan The text texture is captivating and looks healthy
WeetBix today They hold annual WeetBix kids Tryathalon to boost their advertisement and the healthy of kids When people think of WeetBix, they think of children running, doing sports because they ate their WeetBix
Future Trends for WeetBix More aware of health Labelled as ‘less salt’ ‘more fibre ‘less fat’ More promotional work with sporting events and people More promotional work with ‘WeetBix kids’ and patriotic Australia
Bibliography origin origin us/television-commercial-weet-bix us/television-commercial-weet-bix