Yellow Pages Group 1 Manitoba Online Products March 2007 Presented to: CMRs Presented by: Yellow Pages Group

2 Manitoba Online Products Prairie Online Traffic Story Directory Plus NPP/PPP/URLL Discontinued Product Transitions Summary of Online Transitions

Yellow Pages Group 3 Prairie Online Traffic Story Current MTSYellowPages.com Traffic 30,000 Unique visitors a month Current YP.caTraffic 520,000 Unique visitors a month Implied order of magnitude for possible traffic increase = 2-3 x Traffic potential Note: comScore reporting at City level not available. Region is the most granular possible

Yellow Pages Group 4 Online Products - D+ Directory Plus is a directory advertisement solution that offers seamless convergence over two platforms: Print and Online Be seen in both Yellow Pages print directories and on YellowPages.ca

Yellow Pages Group 5 Directory Plus Directory Plus is the quickest and easiest way for advertisers to extend their reach online. Digitized copy of display ad to the left of listing information Increased ranking / visibility in the “Businesses Serving…” section Display ad is duplicated on the Business Profile Page (additional exposure) Keyword searchability based on digitized content from ad 1 Heading

Yellow Pages Group 6 Directory Plus Features Display Ad Link To Business Profile Links to Business Profile Price is a 15% premium on the full print rate Billing starts at the print issue date for both online and print

Yellow Pages Group 7 Summary of D+ Benefits to Users For Advertisers Obtain same advertising content on two platforms Benefit from increased ranking and visibility on Internet A visual advantage compared to other listings All words contained in the D+ ad will be searchable through keyword search (digitized) For Users Increased usability through better quality and quantity of content Give users various ways to access content. Directory Plus has been launched in Manitoba as the new print / online bundle to replace both IDAS / Max products.

Yellow Pages Group 8 Comparison of Dmax and Directory Plus 1- DMax and Directory Plus similarities  Hard Bundle between Print and online  Volume product 2- DMax and Directory Plus specificities  Pricing model significantly different - DMax : fixed rate for all ad sizes - D+ : premium based on print rate  Ranking - DMax minimum ranking - D+ : ranking relative to ad size  Content - DMax : 5 keywords - D+ : all keywords contained within the ad.

Yellow Pages Group 9 Online Products NPP / PPP / URLL

Yellow Pages Group 10 NPP & PPP Product Description – same as before NPP – National Priority Placement – Offers nation wide visibility PPP – Provincial Priority Placement – Offers province wide visibility The products offer the same features for NPP’s and PPP’s Tier 1 placement Revolves in rotation, along with top 5 NPP / PPP listings and ‘skyscraper’ Directs users to advertiser’s Website, or Business Profile Page Receive a customized monthly traffic report Full colour logo to the left of the ad Up to 200 promotional text characters Free Call feature 3 Headings The Dealers / Branch Icon lists dealers or branches within the user’s geographical location (or link to dealer info on advertiser’s website)

Yellow Pages Group 11 URLL Product Description – same as other YPG markets URLL – Local Priority Placement – Offers community wide visibility (1 directory) The product offers the following features: Tier 2 placement Revolves in rotation along with a maximum of 25 URLL’s listings and ‘skyscraper’ Directs users to client’s Website or Business Profile Page Client receives a customized monthly traffic report Full colour logo to the left of the ad Free Call feature 1 Heading

Yellow Pages Group 12 Product Comparison

Yellow Pages Group 13 Online Specialty Products - Transition Up to 5 reserved spots, 5 additional in the skyscraper Rotation principle Unlimited advertisers National and Provincial flavour Full colour company logo Linked to URL Up to 200 characters of text available Free click to call feature Search Sponsorship Product Provincial Priority Placement

Yellow Pages Group 14 Online Specialty Products - Transition Interactive Header Provincial Priority Placement

Yellow Pages Group 15 Online Specialty Products - Transition Up to 25 reserved spots, 25 additional in the skyscraper Rotation principle Unlimited advertisers Local flavour Full colour company logo Linked to URL Free click to call feature Brand Builder Plus Local Priority Placement (URLL)

Yellow Pages Group 16 Online Products – URL Links

Yellow Pages Group 17 Online Products – URL Links - Transition Brand Builder Premium URL Link – URL3

Yellow Pages Group 18 Weblinks (W-Links) Online Products – URL Links - Transition Improved URL Link – URL2

Yellow Pages Group 19 ETM Logo Link (ETM) Two Options to convert: 1)Improved URL link (URL2) with D+ 2)URLL Online Products – Transition URL2 with D+, or URLL URL2 Positioning

Yellow Pages Group 20 Summary of Online Transitions Previous MTS ProductTransitioned YPG Product IDAS/MAXDirectory Plus (D+) Search Sponsorship ProductProvincial Priority Placement (PPP) Interactive HeaderProvincial Priority Placement (PPP) Brand Builder PlusLocal Priority Placement (URLL)* Brand BuilderPremium URL Link (URL3) Weblinks (W-Links)Basic URL Link (URL1) ETM Logo Link (ETM)Basic URL Link (URL1) with D+ or URLL *Note: URLL Major City: Winnipeg URLL Rural Cities: Northern Lights, South Central, Interlake, Brandon, Prairie Mountain, Eastern