Wrap Up and Action Planning Kirsti Mijnhijmer 22 April 2009, Copenhagen

Summing up  How the programme can assist in promoting (the development of) products/services  Project websites should promote products/services: business perspective with communication strategy at the centre  Project websites should be adapted to target audiences  Project websites should justify invested funding and look professional  Plan your project website carefully and be aware of e.g. usability, writing for the web

Next Steps  Information & Communication Seminar  June 2009 in Laukaa, Finland  International PR Company Pinnacle  Focus on solid communication strategy, business perspective, PR strategy, evaluation  Communication handbook  Use your feedback to improve promotion of products/services

What to do when you get back to your desk?  Suggestions:  Based on NPP expectations, how can we improve our project website?  Think, then do: work in short bursts  Plan: timeframe, budget, staff resources  Designate a person/partner responsible for the website  Skills analysis: do we have all skills and experience necessary for a successful website? If not, what are the options?  Monitor progress, tell us about your successes  What other questions could be appropriate?

Thank You for Listening!