We’re on the move! Rochester Walks!

Overview City of Rochester received grant 2009 State-funded 5 year grant, plus 1 Increase physical activity through built environments Working Group: City of Rochester, Center for Community Health, Action for a Better Community Steering Committee: City of Rochester, County of Monroe, Neighborhood groups, Community-based Organizations, Churches 4 neighborhoods: Marketview, Beechwood, Dewey/Driving Park, Jefferson University of Rochester Medical Center Center for Community Health Rochester Walks! National Walking Summit October 29, 2015

RW Video Rochester Walks! University of Rochester Medical Center Center for Community Health National Walking Summit October 29, 2015

PLANNING AND IMPLEMENTATION University of Rochester Medical Center Center for Community Health National Walking Summit October 29, 2015

Year 1 Rochester Walks! University of Rochester Medical Center Center for Community Health National Walking Summit October 29, 2015 Building Relationships Attended community group meetings Became a part of the community team Identified barriers to walking Discussed initiative and gained buy-in Identified residents with a desire to walk

Year 2 Rochester Walks! University of Rochester Medical Center Center for Community Health National Walking Summit October 29, 2015 Feasibility Study and Baseline Data Survey residents on walking habits Conducted walkability studies to ensure safety and feasibility Worked with City to address identified barriers Attended strategy meetings to promote walking Collected data using the Eco Counter

Year 3 Rochester Walks! University of Rochester Medical Center Center for Community Health National Walking Summit October 29, 2015 Identified Walkable Routes Attended stakeholder meetings to get feedback Established walking groups Obtain feedback regarding proposed signage and sneaker stenciling Promoted awareness of initiative via community fairs and events

Year 4 Rochester Walks! University of Rochester Medical Center Center for Community Health National Walking Summit October 29, 2015 Route Visibility 1st year reliable eco counter data Produced route signage and sneaker stencils Worked with designated DES representatives to install signage on the routes Worked with contractor to install sneaker stenciling

Year 5 Developed Historical Signage Met with various community members/representatives to determine points of interest Worked with Librarians and City and Community Historians to obtain information for signage Collected follow up survey data on physical activity 2nd set of eco counter data Rochester Walks! University of Rochester Medical Center Center for Community Health National Walking Summit October 29, 2015

Year 6 Awareness and Promotion Installed historical signage Held mini kick-off events to promote awareness of routes Published articles in magazines and newspapers Radio advertising Updated website and started newsletter Began sustainability project Rochester Walks! University of Rochester Medical Center Center for Community Health National Walking Summit October 29, 2015

SUSTAINABILITY PLAN University of Rochester Medical Center Center for Community Health National Walking Summit October 29, 2015

Adopt-a-Route Sustainability initiative Community groups or organizations on or near the routes take ownership Keep the routes visible in neighborhoods Maintain awareness about the routes Make it convenient for residents to be physically active Rochester Walks! University of Rochester Medical Center Center for Community Health National Walking Summit October 29, 2015

Partners Community Based Organizations Center for Community Health Neighborhood Associations City of Rochester Department of Recreation & Youth Services Churches Health Centers Farmers Markets Rochester Walks! University of Rochester Medical Center Center for Community Health National Walking Summit October 29, 2015

Rochester Walks! University of Rochester Medical Center Center for Community Health National Walking Summit October 29, 2015 Partner Responsibilities Display & distribute route information and materials (Maps, brochures, incentive items) Maintain safety, visibility, and accessibility of routes (replacing route markers, if needed) Continue to promote & encourage use of routes (Promote events on the routes and encourage continued use.

Rochester Walks! University of Rochester Medical Center Center for Community Health National Walking Summit October 29, 2015 Materials Provided Printed materials to display and distribute Replacement Signs & Stencils Incentive Items (T-Shirts, pedometers, cellphone holders, pens) Certificate of Recognition User Manual

CHALLENGES AND OUTCOMES University of Rochester Medical Center Center for Community Health National Walking Summit October 29, 2015

Challenges Community Readiness Staff Turnover Changing Priorities Partner Retention Technology Challenges Survey Inconsistency Rochester Walks! University of Rochester Medical Center Center for Community Health National Walking Summit October 29, 2015

Outcomes Rochester Walks! University of Rochester Medical Center Center for Community Health National Walking Summit October 29, 2015

University of Rochester Medical Center Center for Community Health National Walking Summit October 29, 2015 Questions???