Www.crpm.org.mk Center for Research and Policy Making The CRPM communication strategy Marija Risteska, PhD Centre for Research and Policy Making.

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Presentation transcript:

Center for Research and Policy Making The CRPM communication strategy Marija Risteska, PhD Centre for Research and Policy Making

Center for Research and Policy Making Definition – our starting point A communication strategy is the: why, what, who, when, and how of relaying information

Center for Research and Policy Making Why? A communication strategy details the message, audience, potential vehicles, resources required, and feedback mechanisms a blueprint for building a campaign to inform what you want to achieve with the communication

Center for Research and Policy Making What? topics that are “hot” and topics that are not on the policy agenda of the government, but are pressing problems of the Macedonian society

Center for Research and Policy Making The “hot” topics On demand = responding to media requests On daily bases Specialization per policy areas Highly politicized

Center for Research and Policy Making Topics that are not on the policy agenda Well worked out communication plan

Center for Research and Policy Making Who? Our primary audience is the policy maker »Identify ways how to get to him/her »Involve them in the research process; »Methodology development »Peer review workshops; »Roundtable discussions; »Trainings; »Consultations

Center for Research and Policy Making The boomerang effect

Center for Research and Policy Making When? Creating a tipping point Looking for windows of opportunity Working with the media Visualize the problem Make it personal

Center for Research and Policy Making “ If they have done it, we can do it too!” Showing comparative examples From similar settings Providing ready made solutions With appropriate justification; impact analysis and financial implications

Center for Research and Policy Making How? Communication tools Website, FB profile, CRPM blog, CRPM twitter Quarterly Newsletter Press conferences, press releases, op-eds Media appearances, talk shows, statements Dissemination of materials by post Workshops, round table discussions, consultations

Center for Research and Policy Making Thank you! Center for Research and Policy Making Cico Popovik st.6-2/ Skopje, Macedonia T: F: |