Oracle ConfidentialSaturday, 12 December 2015 Page 1 Delivering new profitable revenue streams faster Steve Dunwell Oracle Europe, Middle East & Africa 6 th October 2005 Workshop

Oracle ConfidentialSaturday, 12 December 2015 Page 2 Agenda Introductions Business Process & Requirements discussion Oracle Value proposition Overview of the Product Catalogue and Product Workbench System Architecture and Integration methods

Oracle ConfidentialSaturday, 12 December 2015 Page 3 5 Key Industry Drivers Need to control business complexity and cost Convergent world is increasingly complex Develop a differentiated service portfolio which will Win/protect Market Share Increase and accelerate Service innovation services to be modelled and delivered with greater efficiency Improve ‘ Time To Market ’, with less effort Lower customer churn Harmonize business processes and integrate all areas of the company (BSS/OSS) Customer Responsiveness Improve flexibility & speed in responding to changing market/customer needs Need to lower IT cost and complexity Shed a large number of legacy systems Align under a single, simplified architecture

Oracle ConfidentialSaturday, 12 December 2015 Page 4 Normal landscape Barriers between commercial and operational systems Stovepipes and Silo ’ s Unable to align around a single set of business processes Unable to meet corporate information needs Manual, disconnected processes Excel & Visio are the most common tools Excessive non value adding activities Disconnect between BSS & OSS Fragmented systems and data Mergers & Acquisitions - Absorption of information Large number of legacy systems Data duplication Cost of complex, high maintenance integrations

Oracle ConfidentialSaturday, 12 December 2015 Page 5 Enabling Revenue GrowthImproving Operational Efficiency Target Architecture for OTE Multi-Channel Sales & Marketing Financial Control & Procurement Workforce Mgmt Mobile Workforce Field Service Customer Care Trouble Ticketing Network Inventory Corporate Sales Retail Call Centre Wh ’ lesale Web Channel Network Alarms Convergent Receivables Mediation Receivables Payments Collections Trouble Ticketing Geneva (Infinys Billing & Rating) Billing OTEOther Networks ATMDSLPSTNFRIP Reg ’ rVNOs Service Activation Service Fulfilment (Provisioning Workflow) Order Capture (Configuration & Pricing) Provisioning Service Ordering Convergent Receivables Asset Maintenance Logistics & Projects Internal Controls Product Hub e - businesssuite Asset Tracking Asset Optimisation New channels enabling new revenue streams Convergent, Streamlined Order Fulfillment Time To Customer Channel transparent product and pricing. Centralized product management. Time To Market

Oracle ConfidentialSaturday, 12 December 2015 Page 6 How managing the Product Lifecycle helps Managing Innovation – portfolio analytics A consistent process for Service Definition Planning, tasks, deliverables. Stage-Gate Model Tools for efficient Product Modelling Structuring Flexible attribution - context specific attributes Workflow driven data enrichment All digital assets stored in a single place for easy retrieval across the enterprise Structured Unstructured attachments Change control & Revision Management Manage release for cross-enterprise system integration

Oracle ConfidentialSaturday, 12 December 2015 Page 7 Strategy & Commit, Infrastructure and Product Lifecycle Management Operations Strategy & Commit Product Lifecycle Management Infrastructure Lifecycle Management Operations Support and Readiness FulfilmentAssuranceBilling Enterprise Management eTOM level 1 process model Marketing & Offering Management Service Development & Management Customer Relationship Management OSS & BSS Product Structure Variant Creation

Oracle ConfidentialSaturday, 12 December 2015 Page 8 Oracle Product Catalogue for Telecom Architecture Billing Service Product Hub Product Catalogue Order Fulfilment Development Process Product Lifecycle Management Product Catalogue Product/Service Master Descriptive Attributes Structures & bundles Change Management Digital Assets (files) Spokes to 3 rd Party Systems Convergys Siebel SAP Custom through SI ’ s * CRM Provisioning ERP Projects (Stage-Gate) Lifecycle Control Product definition Data Enrichment Change Management Workflow

Oracle ConfidentialSaturday, 12 December 2015 Page 9 Oracle Product Catalogue Overview Product Modelling Catalogue - Data/Attribute Views Product Workbench

Oracle ConfidentialSaturday, 12 December 2015 Page 10 Product Modelling - ‘ Modularization ’ concept Bringing the Service Pieces together Creating re-usable building blocks

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Oracle ConfidentialSaturday, 12 December 2015 Page 12 Oracle Product Catalogue Manages Products, ADSL Broadband 512k Product Elements, Internet Services Specification Variables Homepage Services Specification Values Homepage size = 25mb # of URL ’ s = 2, 5, 10 Unlimited definition of attributes Attributes can be accessed by Configurator Role based security model protects information Workflow driven Change Management involves relevant people and speeds the process Manages digital content (documents, spreadsheets, files, … etc) example

Oracle ConfidentialSaturday, 12 December 2015 Page 13 Product Modelling Functional Activity Composite Product Element Product Specification Variable Specification Variable Value Offering Product Variants Relationships Rules Lifecycle (Conceptual) Product Customer facing Product Production facing BSS OSS StructureRules Instance (eBS Installed base) Instance std config Bundle Corporate Product Id

Oracle ConfidentialSaturday, 12 December 2015 Page 14 Product/Service Information Roles Context specific views of consistent data Service Development View Sales View Support View OSS Architects View Provisioning View Activation View Market Offering View Pricing View OSS SupportBSS Support Billing View

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Oracle ConfidentialSaturday, 12 December 2015 Page 16 Revision Specific Exclusions

Oracle ConfidentialSaturday, 12 December 2015 Page 17 Oracle Product Workbench Uses the data specified in the Product Catalogue Build structures which define the Product/Service bundle Enables configuration and ‘ modularity ’ Re-use of common building blocks Graphical user interface aids productivity Multiple windows, Cut/Paste, Drag & Drop, Redlining Executes change control dependant on lifecycle phase Multiple structures can be managed side by side

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Oracle ConfidentialSaturday, 12 December 2015 Page 19 Summary & Wrap-up

Oracle ConfidentialSaturday, 12 December 2015 Page 20 Summary One consistent Product/Service definition Coding, description, attributes,etc Attachments managed alongside Product, Product Element Change Management & Revisions give the story & history Data is enriched (built up) over lifecycle phases Flexible Structure management Different types of Structures (Offering, Product, Customer Variant, Production Variant) Modularity (re-usable Product Element ‘ building blocks ’ ) Validation rules & Revision specific Exclusion Rules Customer & Production Products are defined from same base information – configured Customer instances become Installed base records? Data is maintained once and passed to any system that needs to use it

Oracle ConfidentialSaturday, 12 December 2015 Page 21 Way forward …. Discuss business priorities Conduct Workshop Provide sample product data Configure system Run sample business flows

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Oracle ConfidentialSaturday, 12 December 2015 Page 23 Backup slides – Offering Mgt

Oracle ConfidentialSaturday, 12 December 2015 Page 24 Support for Offering Management Bundling of Products Commercial view of bundle using Product Workbench Enabled through Configurator Developer, quote templates and pricing management Where-used enquiries Different views of structured Information Offering requirements Offering description Offering Implementation spec Offering Product Attribute groups to gather data

Oracle ConfidentialSaturday, 12 December 2015 Page 25 Offering Lifecycle Offering Description Offering Requirements Offering Impl Spec Data Enrichment Attribute groups Attachments Product Change Mgt What How Revisions Precision

Oracle ConfidentialSaturday, 12 December 2015 Page 26 Screenshots

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Oracle ConfidentialSaturday, 12 December 2015 Page 33 Administration

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