AmericanDreamEN.org ADEN OUTREACH AND MARKETING ADEN CORE COMPETENCIES TRAINING SERIES Kevin Nickerson & Mary Lynn ReVoir ADEN Co-Directors American Dream Employment Network (ADEN) American Dream Employment Network, a division of National Disability Institute, is an authorized Social Security Ticket to Work service provider.

AmericanDreamEN.org ADEN CUSTOMIZED TICKET MARKETING PLAN

AmericanDreamEN.org MULTIFACETED APPROACH Two levels ADEN national level ADEN Co-Directors are responsible ADEN local level ADEN Members are responsible with support from ADEN Administration Tap into SSA Ticket program marketing materials ADEN customized marketing tools 3

AmericanDreamEN.org SSA MARKETS THE TICKET PROGRAM AND ASSISTS EMPLOYMENT NETWORKS

AmericanDreamEN.org THE TICKET LETTER Monthly SSA mails to approximately 60,000 beneficiaries age who became entitled the previous month Content of the Ticket letter “…to tell you about a program that helps people receiving disability benefits to go to work…..may help people who are already working to earn more money.…run by Social Security. …is voluntary. You can take the enclosed Ticket to Work to any of the Employment Networks. “…you can get a list of Employment Networks by calling toll-free or …. search for Employment Networks… Copy of the letter mailed found at 5

AmericanDreamEN.org AVAILABLE SSA MARKETING MATERIALS Made available to all ENs and state VR offices ADEN Member orders SSA publications Order sooner than later, it takes time to receive SSA hard copy publications Examples of approved marketing materials for ENs: 6

AmericanDreamEN.org EN DIRECTORY ADEN is listed on the EN Directory Created by SSA Visit Each ADEN Member will be added to the directory Once ADEN POC completes Core Services Training ADEN POC confirms with ADEN Admin that they are prepared to handle beneficiary calls Must be committed to hour response time for inquiries ADEN Admin will review the information with you prior to posting Notify ADEN Admin if any changes needed on directory posting 7

AmericanDreamEN.org ADEN MEMBERS INTERNAL ACTION TO PROMOTE ADEN

AmericanDreamEN.org INTERNAL MESSAGING BY ADEN MEMBER Add signage at your agency about being ADEN Member or Ticket program Add information regarding your ADEN Membership to your internal marketing materials Add ADEN Membership tagline or logo to your signature Add a question to your agency intake process that triggers discussion about Ticket services through ADEN Add to your agency website ADEN Member logo and link to ADEN website Link to the Ticket to Work website Include ADEN language in your agency’s social media efforts 9

AmericanDreamEN.org SHOWCASE BEING AN “ADEN MEMBER” ADEN Member logo ADEN Website Sample language: “We are a proud Member of the American Dream Employment Network, serving SSA disability beneficiaries seeking a more secure financial future through employment.” 10

AmericanDreamEN.org WALK THE TALK: Be sure your EN is physically accessible Be sure your website is friendly to screen readers Be sure to add “For deaf/hard of hearing use 711” to your phone number postings Be sure your staff, especially receptionist, are aware you are an EN and a Member of ADEN so they appropriately respond to inquires 11

AmericanDreamEN.org EXAMINE CURRENT CUSTOMERS For ADEN Members with current customers, review existing caseload for possible Ticket assignments Steps: Review your customer database and identify those who are receiving SSDI or SSI and between age Identify who on the target list are currently working and those who you anticipate will be working within the next 6 months Check ticket assignment status per ADEN Ticket Assessment Guide If Ticket is available, then discuss ADEN services and invite them to assign their Ticket Develop IWP for Ticket assignment. 12

AmericanDreamEN.org MARKETING ADEN IN YOUR COMMUNITY

AmericanDreamEN.org WHERE TO MARKET ADEN Where support groups meet (often at hospitals) Pharmacies Grocery stores / food banks Banks / Credit Unions Community Boards (including electronic) Rehab offices (PT / OT) Where apply for other benefits (SNAP, Heating Assistance) Housing agencies Counseling agencies Places of worship Local job centers Veteran’s related offices Disability related list serves Community meal sites Where purchase cell phones 14

AmericanDreamEN.org MARKET AT EVENTS BENEFICIARIES MAY ATTEND Offer to present or exhibit a booth such as: State youth transition conference hosted by area educational agency State youth with disabilities leadership events Employment 1st Conference State ARC Convention Peer Support Conference State Mental Health Conference Local support groups Veteran Resource Fairs Human Rights Council events City ADA council National Disability Employment Awareness Month (October) events 15

AmericanDreamEN.org HOW TO PROMOTE ADEN DURING OTHER COMMUNITY EVENTS Offer a service at an event, i.e. mock interviews for job seekers and note “mock interviews are provided to job seekers on Social Security Disability and SSI benefits as a service of American Dream Employment Network” Partner with state deaf services agency for an interpreter at the event and note “interpreter has been provided by American Dream Employment Network for beneficiaries receiving Social Security Disability and SSI benefits” Offer a freebie at your booth, that attracts beneficiaries but costs you little or nothing, i.e. a raffle prize of lunch for four at your agency and staff provide the food 16

AmericanDreamEN.org ADEN BENEFICIARY OUTREACH EVENTS

AmericanDreamEN.org ADEN BENEFICIARY OUTREACH EVENTS: FOR WHO, WHEN ADEN beneficiary outreach events are intended following audiences: SSA disability beneficiaries of working age Service providers that want to know more about Ticket to Work and partner with you as ADEN Members Other possible referral agents ADEN beneficiary outreach events are listed on the monthly ADEN training schedule. Held on the even # months and will offer close captioning. ADEN Admin will live stream these presentations using web platform for ADEN Members not yet ready to present the information. 18

AmericanDreamEN.org ADEN BENEFICIARY OUTREACH EVENTS: WHAT MEMBERS CAN DO ADEN Members will promote these events and host the presentation. Need a room with internet connection (be sure room is accessible) Need projector and speakers/speaker phone Recommend to schedule available time after the event to meet with people or schedule a follow up appointment ADEN will provide marketing tools to Members to promote these events. Also a Beneficiary Outreach Event Planning Guide 19

AmericanDreamEN.org BENEFICIARY OUTREACH EVENT MARKETING TOOLS ADEN Member Beneficiary Outreach PowerPoint ADEN Outreach Flyer (fillable with Member site information) Have available and hand out copies of the Red Book from Social Security Administration Order Red Book electronically: Order Red Book: Write:Social Security Administration Office of Supply and Warehouse Management Attn: Requisition and Quality Control Team 2508 Robert M Ball Building 6401 Security Boulevard Baltimore, MD Phone:(410) Fax:(410) (410) (410)

AmericanDreamEN.org ADEN MEMBERS MARKETING TOOLKIT

AmericanDreamEN.org THE TICKET TO WORK LOGO It is permissible for an approved EN to use the Ticket to Work program logo but NOT the SSA logo This logo approved for use by SSA 22

AmericanDreamEN.org THE ADEN MEMBER LOGO 23

AmericanDreamEN.org ADEN MEMBERS MARKETING TOOLKIT For marketing of ADEN general ADEN Member logo& Ticket logo ADEN Member Press Release ADEN Overview of Services ADEN Overview for Participants Language for ADEN Member Website/ Social Media Presentation PowerPoint for Potential Participants 24

AmericanDreamEN.org ADDITIONAL TOOLKIT ITEMS For marketing of ADEN Beneficiary Outreach Event ADEN Beneficiary Outreach Event Guide ADEN Beneficiary Outreach Event PowerPoint ADEN Beneficiary Outreach Event press release ADEN Beneficiary Outreach Event flyer For marketing of ADEN post-employment services ADEN Post-Employment Services flyer 25

AmericanDreamEN.org ADEN Co-Directors of American Dream Employment Network (ADEN) Mary Lynn ReVoir Kevin Nickerson 26