TIA Summary review of current/future Swiss hotels conditions using key performance indicators and drivers

Introduction Tourism : important factor ¼ of 52% : accomodation 1. Current demand 2. Supply and classification 3. Factors 4. Future

Demand for the Swiss hotels Domestic demand ◦ 47% : arrivals Swiss citizens International demand ◦ Germany : 11.6% tourists million overnight stays ◦ USA : 4.5% tourists million overnight stays ◦ UK & France : 4% tourists & 1.3 million overnight stays

Supply for the Swiss hotels Current supply ◦ 2008 : hotels – beds ◦ 2012 : hotels – beds Classification ◦ 4* : 8.4% hotels – 21% beds ◦ 5* : 1.7% hotels – 6.8% beds Cantons tourism ◦ Berne, Grisons, Valais : 42% hotels – 21% rooms ◦ Zurich : 6% hotels – 10% rooms ◦ Geneva : 2.5% hotels

Factors influencing Swiss hotels conditions Strong Swiss franc Initiative « stop second homes » Chinese investments

Future Swiss National Bank’s Investments for 1 billion Swiss francs Initiative « stop second homes » Expectations for 2050

Conclusion Thank you for your attention. Do you have any questions ?

Sources Heinz and Michaela Wehrle. Hotel, Tourism and Leisure. Horwath HTL, Special Market Reports issue 10 – Switzerland. s/HorwathHTLMarketReport10Switzerland.pdf s/HorwathHTLMarketReport10Switzerland.pdf Swiss tourism in figures 2012, structure and industry data. Swiss Tourism Federation. Heinz and Michaela Wehrle. Swiss hotel industry hopes for a comeback. hopes-for-a-comebackhttp:// hopes-for-a-comeback Sanaya Pavri. Switzerland top of the travel table. focus/switzerland/switzerland-top-of-the-travel-table http://gulfnews.com/gn- focus/switzerland/switzerland-top-of-the-travel-table Karin Frick, Katja Girschik, David Bosshart. Trendstudie – Die Zukunft der Schweizer Hotellerie. Nächsten Monat, nächstes Jahr, nächstes Jahrzehnt,…