E-Communications Best Practices for the Walk to End Alzheimer’s Susan Sandvick Specialist, Online Fundraising National Office.

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Presentation transcript:

E-Communications Best Practices for the Walk to End Alzheimer’s Susan Sandvick Specialist, Online Fundraising National Office

Inconsistent Font No call to action above the fold

Tip #1: Use the 2011 Walk templates

WALK 11 – Must Send s Get the T-shirt $0 participant #1 Introduction – Registration #2 Welcome #3 Social Networking #4 Logistics #5 Thank You #6 Advocacy

New for 2011: Registration templates

New for 2011: A targeted welcome for team captains

Participants who use the Boundless Fundraising Facebook application raise, on average, 40% more than their peers, send more s, and bring in more new donors to the organization.

60-65% of all participants who use the Boundless Fundraising Facebook application in 2010 added the application via an they received from the organization.

New for 2011: Social Networking Templates

Blackbaud Training in February Wednesday, 2/23/11 Sending s in Blackbaud 2pm CST Thursday, 2/24/11 ADVANCED s: How to send recurring s 2pm CST Go to Insite>WalkCentral>Training to learn more!

LEAD THE WAY