First Fifty Timeline & Messaging Schedule Opening Day -30 Days +2 weeks First Fifty Door Sign Goes up. Possibly a tear pad so people have a copy of the opening date Opening Day: First Fifty!!! Noodles for a Year for you and a friend cards & T-shirts handed out +45 Days +75 Days +120 Days 30 Days Out: We know there is one in your friend circle who hasn’t tried us yet… It’s time to introduce him/her to your new favorite spot! Print off this and get a free dish when you buy one 2 weeks out: Thanks for being part of the First Fifty! This week, wear in your t-shirt and enjoy a free entrée on the house! Offer valid for one week MON-SUN Include YWK Video 120 Days Out: Housewarming RSVP - Sign up for a timeslot to try our featured entrée/LTO on the house. Encourage via messaging that each First Fifty Member bring a friend in who has never been to Noodles before. (100 guests total) 5 Days Pre Opening: E-Club message blasts to people who have already signed up for the NRO database encouraging them to come out and be a part of First Fifty on opening day. Include details of membership and have a FTF feature to pass along to 4 friends - 1 week 75 Days Out: General Messaging, highlight a few first fifty members from the last few openings. No OFFER, or consider lower cost offer like a free freestyle and link to Freestyle video +30 Days 45 Days Out: As a raving fan, tell us your craziest, funniest, best Noodles & Company story and we will pick a few entries to be highlighted in a future noodlegram. Send in your pics too, they tell 1,000 words! - 2 weeks

First Fifty Timeline & Messaging Schedule Cont… + 5 months out Appy Hour for our First Fifty! Print off this noodlegram for a free appetizer of your choosing. And if you feel so inclined, buy yourself a glass of wine or a beer! See our pairing chart below to find your perfect appetizer/beverage match! (create fun chart highlighting ap choices and beer/wine options Square Bowls Messaging: Ever in need of a perfect meal for an office gathering (you can order online!) or a quick dinner for your family. Look no further, Square Bowls are the perfect option. This week, for every square bowl you purchase, we will give you a card good for a free entrée for your next visit! +8 months out +9 months out Sandwiches, Sandwiches, Sandwiches. Tried one yet? Bring in a friend and when you purchase one sandwich, you get a second one on the house! Wondering what the perfect accompaniment is to your sandwich, make sure to try a Freestyle beverage and try one of the 1,500 different flavor combinations! Include Freestyle Video (if we didn't’t include in +75 day out messaging) The year has come and gone, wow that flew by! For one last hoorah, wear in your now worn in, comfy t- shirt and enjoy a free entrée on the house! Thanks for being such an awesome First Fifty member! You rocked it!!! First Fifty Reunion RSVP ! – We will be hosting a par-tay in your honor! From 5p – 9p, wear in your T-shirt, and you and a friend will get dinner on us and you’ll get to mingle with your old pals you haven't seen in 6 months. RSVP here! Include one of the new, funny videos meant to make people chuckle + 6 months out + 7 months out +10 months out +11 months out +12 months out

Program Details The program is meant to be a one year program so we will want the messaging to be along the lines of: Take a year’s exploration through all things Noodles when you become a First Fifty member! Be one of the first Fifty to get exclusive offers and a one year membership to all things “under the tent”. By this time next year you will know everything there is to know about Noodles & Company. You might even become a local celebrity. We cant guarantee the latter however… Perks of joining include: Exclusive offers and deals throughout the year A First Fifty T-Shirt you’ll want to hang onto b/c it will get you free stuff over the next year A card good for Noodles for a Year for you AND your closest, noodle loving friends! (Each card is good for 2 free dishes, purchased at the same time, once a month for a year. A $200 value). We encourage you to bring a different friend every time to share in the Noodles love (will include that messaging on the card) Discount spend is intensive with this yearlong program so teams must plan accordingly!