Social Media 101 No Kid Hungry, Social Media, and You.

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Presentation transcript:

Social Media 101 No Kid Hungry, Social Media, and You

THE POWER OF SOCIAL MEDIA

The Power of Social Media 3 Social Media gives you the ability to: Market your organization, and the services you provide (for free) Engage your network in the work you’re doing Connect with others in your community Provide opportunities to take action online

The Power of Social Media 4 Building and Engaging Your Community So you’ve launched your social media accounts – now how do you get followers? Connect with others in your community Partner Organizations Volunteers Donors Local Businesses Elected Officials Community Leaders Engage with your network Reply to tweets, comments, new followers, etc. Join conversations Find and participate in ongoing conversations using related hashtags.

The Power of Social Media 5 Activating Your Network Offline relationships can drive online success: Have partner organizations alert their networks to your account Encourage volunteers to post about their experience Ask local business, community organizations, or leaders to send your messaging on to their following

The Power of Social Media 6 Example of activating your community No Kid Hungry Social Council Group of committed #NoKidHungry advocates Extensive social media followings, either in their communities or nationwide We work with them in advance of projects or events to line up their social media support

The Power of Social Media 7 Telling Your Story

The Power of Social Media 8 Strengthening Your Relationships

The Power of Social Media 9 Engaging Your Network

The Power of Social Media 10 Driving Action

TWITTER

Twitter 12 Be Responsible Be Yourself Maintain a Consistent Voice Contribute to the Community Rules of Thumb

Twitter 13 ‘Tag’ conversation topics across the platform Searchable and trackable Can be used to be funny or sarcastic as well Using consistent hashtags on your messaging allows you to build a community around conversation topics – i.e. #NoKidHungry, #SchoolBreakfast, #SummerMeals, etc. #Hashtags

Twitter 14 #SummerMeals #TeamNKH #SchoolBreakfast #NoKidHungry #PoweredByBreakfast

Twitter 15 The more you tweet meaningful content, the more engagement you’ll get. 4-5 tweets per day is a good number to shoot for.

FACEBOOK

Facebook 17 Engage Community Inspire Network Build Movement Goals

Facebook 18 Content is key Quality over Quantity 5-10 posts per week Images, videos, and links are the most effective ways to reach people Rules of Thumb

OTHER PLATFORMS

Other Platforms 20 Instagram Photos only Harder to engage directly with community Good to have from a brand completeness perspective Tumblr Microblog Popular with young audiences Combination of text and visual posts work best Pinterest Very visual Difficult to directly interact with other users Tips and Recipes most successful

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