Confidential New Video Frontiers – October , London ALIGNING PROGRAMMATIC TV INVENTORY WITH LINEAR TV REGULATIONS

AGENDA INTRODUCTION PREMIUM VIDEO BY THE NUMBERS QUESTIONS REGULATIONS & COMPLIANCE UNDERSTANDING PROGRAMMATIC TV

3 SOLUTIONS TO MEET THE BIGGEST CHALLENGES OF THE EVOLVED MEDIA LANDSCAPE TECHNOLOGY SERVICES ADVISORY SERVICES PREMIUM MARKETPLACE

4 AT THE HEART OF PREMIUM VIDEO ECONOMY 4

Confidential PREMIUM VIDEO BY THE NUMBERS

6 DEFINING PREMIUM CONTENT Professionally Produced Rights Managed Limited in Supply Direct Sold/ Guaranteed Inventory

7 AD AND VIDEO VIEW GROWTH In Q2, audience and monetization both grew at strong, double- digit rates, reflecting the importance of premium content

8 AD VIEW GROWTH BY CONTENT DURATION We see growth across all content types, with Live continuing to be the fastest growing segment Short- and Mid-form Long-formLive

9 VIEWING ACROSS SCREENS STB generated 20% of volume for enabled clients in May 2015, indicating strong potential for this new screen Desktop SmartphoneTablet STB OTT

10 AD VIEW SHARE BY CONTENT CATEGORY AND DEVICE TYPE Q2 2015

11 LONG-FORM AUTHENTICATION RATE AND GROWTH While authenticated volume continues to surge, the share of monetisation happening in behind the wall has leveled off

12 AD VIEW SHARE BY CONTENT DURATION

13 AD VIEW SHARE BY DEVICE TYPE 194% growth 107% growth

14 KEY TAKEAWAYS 1 Premium digital video generates substantial ad views and is continuing to grow % each quarter 2 OTT and STB continue to gain steam, as digital is introduced to the living room 3 The line between linear and digital continues to blend, as authenticated apps gain traction and ad loads approach linear levels

Confidential PROGRAMMATIC: KEY FUNDAMENTALS FOR VIDEO

16 THE ADVERTISING MODEL IS CHANGING Unified audienceFragmented audience Single currencyMultiple currencies Unified transactionsFragmented transactionsUnified transactions YESTERDAYTODAYTOMORROW

17 PROGRAMMATIC COMPONENT PARTS Automation + Data + Transaction Model Understanding the use cases - what are the companies asking to trade and why? Determine the business rules to be operated under. what needs to be/not be supported and why?

18 WHAT TRENDS ARE WE SEEING? 1 MANUAL WORKFLOW DRIVING COMPLEXITY Significant operational cost to manage “long-tail” networks Bring automation to scheduling No easy way to pre-“schedule” ads in digital 2 Improved analytics to understand performance across metrics Optimize across multiple datasets NEW LINEAR/DIGITAL CURRENCIES EMERGING Need for “translation layers” between evolving currencies 3 Improve yield management Increase fill rates in unpredictable live TV inventory by pre-scheduling spots $ LINEAR EVENTS MOVING TO IP Difficult to predict volume spikes and ensure full monetization $

19 PROGRAMMATIC BY PLATFORM Desktop Mobile OTT / CTV STB VOD / Catch up Volume of inventory and tag friendliness Tag requirements of buyers vs. what works; limited demand High theoretical demand – long-form, fraud free, closed environment, viewable (!) Data enablement requirements; creative process Linear TV Big hype; big potential Tag requirements of buyers vs. what works; limited demand

20 PROGRAMMATIC: CHALLENGES & OPPORTUNITIES Protect value of inventory and data Maximise ROI on available inventory Improve revenue predictability Maintain control and compliance across screens Simplify operations, understand all parts (SSPs, DSPs, DMPs…) AutomationData Transaction Model

Confidential COMPLIANCE ACROSS SCREENS

22 RULES OF ENGAGEMENT ? ? ? ? Linear TVIP TV CREATIVE APPROVAL SCHEDULING CLASH CONTROL DATA MANAGEMENT

23 DEEP DIVE: PROTECTED OPERATOR Ad Programmatic Scheduled Ad Dynamic Ad Scheduled Ad Dynamic Ad Scheduled Ad Prog. sponsor Programmatic

24 IMPLEMENTED TODAY TV COMPLIANCE INVENTORY PROTECTION DATA PROTECTION CREATIVE CONTROL PREMIUM MARKETPLACE

25 COLIDING LINEAR AND DIGITAL LINEAR MIRRORING Run linear scheduled ads in digital environments Receive information from linear system Get digital “credit” for linear scheduled ads Gain full “census” level data / reporting Serve all ads in C3/C7 Ability to “pre-empt” scheduled ads DYNAMIC AD ALOCATION Access to “real-time” deliver data DAI opt-in capability to improve yield LINEAR AD SERVING “On the fly” and “addressable” ad decisioning Plug-in “TV safely” to programmatic demand Increase CPMs/ advanced targeting Full monetization of live streams Align linear, digital and STB as one tradable pool of inventory UNIFIED TRAFFICKING/ STEWARDSHIP Increased scale and inventory flexibility Reduced liability/ increase operational efficiency

Confidential THANK YOU