VOICE 2008 VoiceOver International Creative Experience “What’s Working Now: How to Double Your Voice- Over Business in 11 months or Less” with Susan Berkley President/CEO The Great Voice Company

The New Game of Voice-Over Work from anywhere Easy to audition Easy to grow your client base Easier than ever to get started (if you know what you are doing)

6 Biggest Challenges faced by Voice Talent Today 1.Easier than ever to fail (if you don’t know what you are doing) 2.No director 3.More competition 4.New technology skills required 5.Talent fees suppressed (but not as much as you think) 6.Agent and “shopping mall” auditions have no way to follow up with prospects for additional marketing

The dirty little secret of “shopping mall” auditions Many never get listened to Too many No time (producers overworked, tight deadlines)

Poor recording quality –why it matters more than you think –common mistakes Regionalisms –why standard American speech is important Mouth noise –Stress –Water tips –Foods to avoid –Medication –Green apples –Salivart –Entertainer’s Secret Of those auditions that DO get opened… 80% will get trashed in the first 5 seconds because of:

Poor reading skills –practice daily –Read for the blind Weak performance skills –The importance of a coach Mispronunciations –M-w.com –Other research tools Don’t meet clients criteria (wrong voice type, vocal age etc..) Of those auditions that DO get opened… 80% will get trashed in the first 5 seconds because of:

Bottom Line? They are looking for any reason to say no! Don’t give it to them

4 Little Known Ways to Increase your Success Rate (Auditions) Get there fast –Get a cell phone with for instant notification –Solutions for auditioning from anywhere Answer every audition –The numbers are on your side –The amazing power of the “back end” Pristine audio –Common problems: Get out of your own way –No announcers –Nothing phony (even characters should be real –Product is the star, not you

The Elephant in the Room

The Bodybuilder Study

Why some talents are able to get their clients to pay 10x more than the competition (and still come back cheerfully for more)

1 Raise your prices

Why some talents are able to get their clients to pay 10x more than the competition (and still come back cheerfully for more) 1 Raise your prices 2 Reliable and consistent

Why some talents are able to get their clients to pay 10x more than the competition (and still come back cheerfully for more) 1 Raise your prices 2 Reliable and consistent 3 Excellent customer service

Why some talents are able to get their clients to pay 10x more than the competition (and still come back cheerfully for more) 1 Raise your prices 2 Reliable and consistent 3 Excellent customer service 4 Fun and friendly to work with 5 6 7

Why some talents are able to get their clients to pay 10x more than the competition (and still come back cheerfully for more) 1 Raise your prices 2 Reliable and consistent 3 Excellent customer service 4 Fun and friendly to work with 5 Bragging rights 6 7

Why some talents are able to get their clients to pay 10x more than the competition (and still come back cheerfully for more) 1 Raise your prices 2 Reliable and consistent 3 Excellent customer service 4 Fun and friendly to work with 5 Bragging rights 6 Easy to work with 7

Why some talents are able to get their clients to pay 10x more than the competition (and still come back cheerfully for more) 1 Raise your prices 2 Reliable and consistent 3 Excellent customer service 4 Fun and friendly to work with 5 Bragging rights 6 Easy to work with 7 High quality

Why some talents are able to get their clients to pay 10x more than the competition (and still come back cheerfully for more) Ask for it!

Why some talents are able to get their clients to pay 10x more than the competition (and still come back cheerfully for more) 1 Raise your prices 2

Why some talents are able to get their clients to pay 10x more than the competition (and still come back cheerfully for more) 1 Raise your prices 2

Three Pillars of Voice-Over Success One Two Three

Three Pillars of Voice-Over Success One – Get excellent training Two Three

Three Pillars of Voice-Over Success One – Get excellent training Two – Target your market Three

Three Pillars of Voice-Over Success One – Get excellent training Two – Target your market Three – Produce and market your demo

Of the 20% of the talents who make the final cut, 1 person gets the job because They made them laugh They made them feel a strong emotion They sounded the most real They dared to be different For no good reason at all! (a subjective choice)

The 5 th Voice-Over Success Secret almost nobody gets is… It’s all about TRUST The skills trap Business card CD label Website Branding and even your Demo Good enough is good enough!

WARNING! Do not depend solely on on-line auditions to grow your voice-over business

1.Online research 2.Cold calling 3.Referrals 4.Multi step marketing campaigns 5.Talent agents (on line and off) 6.Targeted advertising in trade journals 7.Landing pages 8.Partnerships 9.Direct mail 10.PR (publicity events, local media) 11.Networking (trade shows, association, meetings) 12.Start your own production company, hire yourself 12 Proven ways to grow your voice-over business

The #1 Proven Way to Grow Your Voice-Over Business…

Mastermind Groups

Join Susan’s Silver Inner Circle The Great Voice Company

Join Susan’s Silver Inner Circle The Great Voice Company VOICE4 Ask for Jason Davis

The Great Voice Company