NOTE: To appreciate this presentation [and ensure that it is not a mess ], you need Microsoft fonts: “Showcard Gothic,” “Ravie,” “Chiller” and “Verdana”

Tom Peters’ X25* EXCELLENCE. ALWAYS. ASIS International Las Vegas/25 September 2007 *In Search of Excellence

EX- CELL- ENCE.

1.Introduction. MAY YOU LIVE IN INTERESTING TIMES. Security/Risk Management = Everything. Part of Biz Team. “We may not be interested in chaos, but chaos is interested in us.” “It is not the strongest of the species that survives, nor the most intelligent, but the one most responsive to change.”) 2. PEOPLE (How to p^&* away $500,000 in one easy lesson.) (HARD IS SOFT. SOFT IS HARD.) 3.Language. (“Risk” vs “Security”) 4.Risk management = 1,000 decisions per day 5.THE BLACK SWAN!!!!!!!!!!!!!!!!!! 6.“Mindfulness” = As normal as breathing (Not a “program.) 7. Engage! (“part of the solution”/ “work for” vs “work with.”) “work for” vs “work with.”)

8. Plausible. 9. Fear is not the answer. 10. TEACH!!!! TGR vs TGW. MBSA—Managing By Storying Around. By Storying Around. 11. Teach as economics discipline. (MBA?) 12. Unearth the “Champions.” “Somewhere in your organization, people are already doing things differently and better. To create lasting change, find these areas of positive deviance and fan the flames.” your organization, people are already doing things differently and better. To create lasting change, find these areas of positive deviance and fan the flames.” 13. Positive > Negative. (“Some people see what went wrong and try to fix it; I see what went wrong and try to fix it; I see what went right and try to build on it.”) what went right and try to build on it.”) 14. “Small wins.” “Little things.” MOMENTUM! (100,000 deaths—WASH YOUR HANDS!) (100,000 deaths—WASH YOUR HANDS!) 15. “Try it.” (“We have a strategic plan. It’s called ‘Doing things.’”) It’s called ‘Doing things.’”)

16. Can’t do everything. S.I.O. (Strategic initiative overload.) “I used to have a rule for initiative overload.) “I used to have a rule for myself that at any point in time I wanted to myself that at any point in time I wanted to have in mind — and also in writing, on a little have in mind — and also in writing, on a little card I carried around with me — the three big card I carried around with me — the three big things I was trying to get done. Three. Not things I was trying to get done. Three. Not two. Not four. Not five. Not ten. Three.” two. Not four. Not five. Not ten. Three.” 17. Your staff. “Hire for attitude, train for skill.” —the “arm strength trap.” IBP/Internal —the “arm strength trap.” IBP/Internal Brand Promise = Remarkable challenge, rapid Brand Promise = Remarkable challenge, rapid professional growth, respect, satisfaction, professional growth, respect, satisfaction, fun, stunning opportunity, exceptional fun, stunning opportunity, exceptional reward, amazing peer group, full membership reward, amazing peer group, full membership in Club Adventure, maximized future in Club Adventure, maximized future employability. “I have always believed that employability. “I have always believed that the purpose of the corporation is to be a the purpose of the corporation is to be a blessing to the employees.” —Boyd Clarke (Think … WEGMANS.) blessing to the employees.” —Boyd Clarke (Think … WEGMANS.) 18. TRAIN. TRAIN. TRAIN. TRAIN. 18. TRAIN. TRAIN. TRAIN. TRAIN.

19. Profession. Calling. 20. Women. “Forget China, India and the Internet: Economic Growth Is Driven by Internet: Economic Growth Is Driven by Women.” —Headline, Economist. “AS Women.” —Headline, Economist. “AS LEADERS, WOMEN RULE: New Studies find LEADERS, WOMEN RULE: New Studies find that female managers outshine their male that female managers outshine their male counterparts in almost every measure” counterparts in almost every measure” —TITLE/Special Report/ BusinessWeek —TITLE/Special Report/ BusinessWeek 21. Brand! (Brand team.) Culture! (Culture team.) team.) 22. Vision. Think: 24%. 23. Asset, not cost!!!!!!!!!!!!! (TP and “PSF.) 24. C-suite? (Think U.S. Grant.) 25. XF!!!! (If it kills you!) 26. “Businesspersons” first, “security team” second second

27. SALES!!!! PERIOD!!!! (“Everybody lives by selling something.”—RLS) selling something.”—RLS) 28. Leadership: The “9Ps” PURPOSE. PASSION. (“Nothing is so contagious as enthusiasm.”) PURPOSE. PASSION. (“Nothing is so contagious as enthusiasm.”) POTENTIAL.* PRESENCE. PERSONAL. PERSISTENCE. PEOPLE. POTENT. POSITIVE. POTENTIAL.* PRESENCE. PERSONAL. PERSISTENCE. PEOPLE. POTENT. POSITIVE. *“The role of the Director is to create a space where the actors and actresses can become more than they’ve ever been before, more than they’ve dreamed of being.” —Robert Altman, Oscar acceptance speech

The “&Es” EXUBERANCE! ENERGY! EMPATHY! ENGAGEMENT! EMPOWERMENT! EXECUTION! EXCELLENCE! EXUBERANCE! ENERGY! EMPATHY! ENGAGEMENT! EMPOWERMENT! EXECUTION! EXCELLENCE!

27A. Nelson and Grant GRANT/Relentless: “One of my superstitions had always been when I started to go anywhere or to do anything, not to turn back, or stop, until the thing intended was accomplished.” GRANT/Relentless: “One of my superstitions had always been when I started to go anywhere or to do anything, not to turn back, or stop, until the thing intended was accomplished.” —Grant NELSON:. “[OTHER] ADMIRALS MORE FRIGHTENED OF LOSING THAN ANXIOUS TO WIN”

28. EXCELLENCE. ALWAYS. “E xcellence can be obtained if you:... care more than others think is “E xcellence can be obtained if you:... care more than others think is wise;... risk more than others think is wise;... risk more than others think is safe;... dream more than others think is safe;... dream more than others think is practical;... expect more than others think practical;... expect more than others think is possible.” is possible.”

PEOPLE > CAPEX. BUSINESS-MINDED.“MINDFULNESS.”BRAND/CULTURE. POSITIVE > NEGATIVE. FIND CHAMPIONS/SMALL WINS. EXCELLENCE. ALWAYS.

PEOPLE > CAPEX. BUSINESS-MINDED.“MINDFULNESS.”BRAND/CULTURE. POSITIVE > NEGATIVE. FIND CHAMPIONS/SMALL WINS. EXCELLENCE. ALWAYS.