4Music & Box Channels Q4 2014

Q4 highlights 4Music & the Box channels reached +8% more 16-24s in Q4 vs. Q3 1D’s new video achieved an average audience of 106k on its first play in October 4Music & the Box channels reach 5.4 million 16-34s every month Source: BARB/Advantedge, Q Music reaches more 16-34s each month than any other music channel (3.7m) 4Music viewers are commercially receptive, celebrities influence their purchase decisions (i=252) and they enjoy watching ads featuring their favourite celebrities (i=184).

Programme TitleTVR 1 ONE DIRECTION'S BRAND NEW VID! #YOUR4MUSIC: ALL STAR XMAS SPECIAL MERRY XMAS FROM 4MUSIC! KIMBERLEY WALSH'S GIRLS OF THE CENTURY THE VICTORIA'S SECRET FASHION SHOW MASSIVE 4MUSIC HITS! OUT OF 10 CATS: XMAS SPECIAL! OUT OF 10 CATS: UNCUT R'N'B & DANCE HITS OF 2014: OFFICIAL TOP DERREN BROWN: TRICK OF THE MIND s Top rating 4Music programmes Source: BARB/Advantedge, Q4 2014, unique programme titles

The Box channels reach more 16-34’s each Source: GB TGI Q4 2014, 4Music & Box 6 : BARB/Advantedge, Q month vs. these popular magazines Music/Film mags combined Monthly reach -Mixmag, Mojo, Q & Empire = 711k Men’s mags combined Monthly reach –GQ, Men’s Health, FHM & Loaded = 1m Women’s mags combined Monthly reach –Glamour, Elle, Cosmopolitan & Company = 1.5m 4Music & Box 6 combined Monthly reach = 5.4m

4Music viewers start conversations… The Touchpoints survey allows us to look at Category Catalysts. These people are actively engaged in word of mouth. They have a large social network, making recommendations about particular categories as well as keeping up to date with what’s new in the same category. 4Music 16-34s over index for 13 of the 22 category catalyst topics – Meaning 4Music is the place to be for word of mouth exposure Cars i= 309 Jobs & Careers i=245 TV, DVD & Audio Equipment i=202 Music i=177 Mobile Phones i=260 Clothes & Accessories i=258 Shops & Shopping Centres i=328 Beauty/Groo ming Products i=260 Children’s products i=124 Entertainment & Media i=118 Source: GB Touchpoints5, base = adults, top 10 indexing category catalysts shown for 16-34’s fav Channel 4Music

Source: GB TGI, Q4 2014, base = adults. 4Music viewer defined as those who select is as 1 st, 2 nd or 3 rd favourite channel, TA/DA with the statements. The typical 4Music Viewer 4Music viewers rely on TV to keep them informed (i=126). They claim to enjoy TV ads as much as programmes (i=156), find them interesting to talk about (i=163), are tempted to buy products they’ve seen advertised (i=167) and tend to buy products from companies who sponsor TV programmes (i=159). 4Music viewers are commercially receptive, celebrities influence their purchase decisions (i=252) and they enjoy watching ads featuring their favourite celebrities (i=184). Whilst watching TV they will also search on the internet for products they’ve seen advertised (i=155) and claim that advertising helps them choose what to buy (i=125)

The typical 4Music Viewer Source: GB TGI, Q4 2014, base = adults. 4Music viewer defined as those who select is as 1 st, 2 nd or 3 rd favourite channel, TA/DA with the statements. 4Music viewers tend to go for premium rather than standard goods/services (i=141). They like to go to trendy places to eat and drink (i=184) and can’t resist expensive perfume/aftershave (i=197) and spend a lot of money on toiletries/cosmetics (i=223) They are conscious of appearance, many claiming they can’t leave the house without make-up (i=193), they spend a lot of money on clothes (i=193), like to keep up with the latest fashions (i=192), wear designer clothes (i=196) and agree that designer labels improve a person’s image (i=206) They are trendsetters – love to buy new gadgets/appliances (i=137), buy new products before most of their friends (i=141) and people come to them for advice before buying new things (i=117) They are connected and cannot do without mobile communication (i=135)