Mobile banking 2.0

Remember this ? Nokia’s Mobira Talkman Weighing just under 5 kg and one of the world’s first transportable phones (even if it you needed a car to carry and charge it) this model caused quite a stir. Many were skeptical, but sales boomed and the cynics were silenced Ericsson Hotline Pure 80s brilliance, everything from the neon orange details down to the font. With a weight of 4 kg this is exactly the type of phone that would have been used by executive types in the 80s Motorola MicroTAC The Motorola MicroTAC was a mobile phone first manufactured as an analog phone in The MicroTAC introduced an innovative new flip design, where the mouthpiece folded over the keypad. The model sold for between US$2,495 and US $3, Communicator - BellSouth Simon We are getting closer to a “modern” mobile phone as this just about fitted into one hand… granted, you needed particularly large hands. This was the first phone with PDA features Nokia 5110 One of the first phones to feature the game snake. It was also one of the first phones with a replaceable faceplate, allowing users to customize their mobile Blackberry 6230 Phone, , SMS, browser and organizer applications are all included in the BlackBerry Apple iPhone The world's first multi touchscreen phone. Several hundred people camped outside the Apple store awaiting the release Nokia N95 One of the most feature-filled phones to date,camera, GPS, Wifi, 3G, MP3 player, bluetooth, flash, RSS, Java, Tv out to name a few.

The dinosaur in porcelain store… SmarTel Sms / info myBanking Sim toolkit Customers : myBanking SmarTel WHY : mobile banking was NOT  core business  one stop shop  user friendly

Is it different this time ? ?

Is it different this time ?  Customers going mobile : 4 MM Mobile data connections vs. 3 MM fixed  Technology adoption : 50 MM users : years ?

It is different this time ! 2011 WHY :  channel integration is core  0 stop shop  user friendly WHY : mobile banking was NOT  core business  one stop shop  user friendly

Smart Mobile Overview

User Experience

Quality

Public services

Banking services

Color-coding of relative information Placement of information allows for easy scanning Center of screen available for finger swipesUSABILITY

Icons to indicate information thus gaining space Colors to clearly display status and important info while scanning Expanding cells only if needed to display more informationUSABILITY

Usage of native visual controlsUSABILITY

Quality – Native Design

Mobile Browser Mobile Application Quality – Mobile Browsing

Thank you ext 102