Soweto Line Presentation Reaching 325,652 commuters daily!

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Presentation transcript:

Soweto Line Presentation Reaching 325,652 commuters daily!

Station demographics A variation of LSM 4 to 8 Most are homeowners Very family orientated Respond well to inspirational advertising There is a strong male bias with an average age of 33. Commuters are comparatively well educated which explains their relatively high household income. (See graphs per AMPS)

Naledi – 29,406 ticket sales daily Location: Main entrance to the station by commuters viewable from entrance Daily ticket sales: Medium:Billboard Size: 4 x 2m Monthly Rental:R Reference:otwSG01

Location: Circular board (360 degree ) viewable by commuters both entering and exiting the station Daily ticket sales: Medium:Billboard Size: 1 x 8m Monthly Rental :R1, Reference:otwSG02 Naledi – 29,406 ticket sales daily

Location: South side entrance and exit to and from the platforms Daily ticket sales: Medium:Billboard Size: 4 x 2m Monthly Rental:R Reference:otwSG03 Naledi – 29,406 ticket sales daily

Dunswart – 36,819 daily ticket sales Location: Entrance to platforms Daily ticket sales:36,819 Medium:Billboard Size: 10 x 2m Monthly Rental :R1, Reference:otwSG04

Location: Exit from platforms to taxi rank Daily ticket sales:36,819 Medium:Billboard Size: 14 x 2m Monthly Rental: R1, Reference:otwSG05 Dunswart – 36,819 daily ticket sales

Germiston – 138,613 daily ticket sales Location: Main entrance after turnstiles Daily ticket sales:138,613 Medium:Billboard Size: 10 x 3m Monthly Rental :R2, Reference:otwSG06

Kliptown – 19,930 daily ticket sales Location: Entrance to station Daily ticket sales:19,930 Medium:Billboard Size: 6 x 3m Monthly Rental :R 3, Reference:otwSG07

Kliptown – 19,930 daily ticket sales Location: Entrance & exit to station – circular board viewed by commuters exiting and entering the station. Daily ticket sales:19,930 Medium:Billboard Size: 8 x 1m Monthly Rental :R1, Reference:otwSG08

Kliptown – 19,930 daily ticket sales Location: Main exit from platforms Daily ticket sales:19,930 Medium:Billboard Size: 6 x 3m Monthly Rental :R1, Reference:otwSG09

Merafe – 19,938 daily ticket sales Location: Entrance to station – circular board viewed by commuters exiting and entering the station. Daily ticket sales:19,938 Medium:Billboard Size: 8 x 1m Monthly Rental :R1, Reference:otwSG10

New Canada – 51,016 daily ticket sales Location: Main entrance to station Daily ticket sales:51,016 Medium:Billboard Size: 5 x 2m Monthly Rental :R1, Reference:otwSG11

Summary of sites StationTicket salesMediumCost per monthSizeReference Naledi29,406BillboardR x 2motwSG01 Naledi29,406BillboardR 1, x 8motwSG02 Naledi29,406BillboardR x 2motwSG03 Dunswart36,819BillboardR 1, x 2motwSG04 Dunswart36,819BillboardR 1, x 2motwSG05 Germiston138,613BillboardR 2, x 3motwSG06 Kliptown19,930BillboardR 3, x 3motwSG07 Kliptown29,930BillboardR 1, x 1motwSG08 Kliptown29,930BillboardR 1, x 1motwSG09 Merafe19,938BillboardR x 1motwSG10 New Canada51,016BillboardR 1, x 2motwSG11 Total campaign cost per month:R 17, Prices indicated above exclude production. All prices exclude VAT

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