Virginia Housing Development Authority VHDA Social Media Strategy.

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Presentation transcript:

Virginia Housing Development Authority VHDA Social Media Strategy

1 vhda.com | VHDA Our Presence

2 vhda.com | VHDA History YouTube 2010 Facebook 2012 Blog 2013 LinkedIn 2013 Google+ 2014

3 vhda.com | VHDA The Team Community Managers PR Manager Community Contributors Copywriter

4 vhda.com | VHDA Editorial Review 1st PR Manager 2nd Copywriter 3rd Marketing Manager

5 vhda.com | VHDA Management Tools

6 vhda.com | VHDA

7 Results LinkedIn 660 Followers Recruitment Tool

8 vhda.com | VHDA Results Facebook 591 Likes Resource for Lenders and Real Estate Agents

9 vhda.com | VHDA Benefits More timely communication than our quarterly eNewsletter Opportunity to provide Customer Service Low cost tool to increase brand awareness

10 vhda.com | VHDA Challenges Determining ROI Creating comprehensive reports

11 vhda.com | VHDA