Newspapers in the 20 th century Highly profitable industry – 20% profit margins common Most revenue came from print advertising – display and classified Mid- to late century: Ownership moved from family ownership to corporate ownership

Then…

1995

1998

2004

2005

Newspaper Advertising Revenue

Advertising Revenue

Where Americans Get News

Readership

Newspaper Readership 164 million U.S. adults (69%) read newspaper media content in print or online in a typical week The majority (59%) of young adults, ages 18-24, read newspaper media content in print or online in a typical week, or access it on mobile devices in a typical month. Overall, the total newspaper media audience in a typical week (excluding mobile) dipped 2% in 2012 from When the mobile audience is included the decline in total newspaper audience is cut by more than half to less than 1%. Source: Newspaper Association of America, 2013

Mobile Readership The mobile newspaper audience is growing fast; up 58% in an average month in 2012 compared with That totals 34 million adults. The mobile audience skews young; the median age of an adult newspaper mobile user is 17 years younger than the print reader. Those who are newspaper mobile-exclusive—that is, those who access newspaper content on mobile devices only—are younger by four more years (with a median adult age of 33). That audience grew 83% in 2012 compared with a year ago. Source: Newspaper Association of America, 2013

Newspaper Readership by Age