THE TRUSTED SOURCE FOR GUARANTEED ONLINE MARKETING SOLUTIONS “The most granular display advertising technology known to man.” USTA ESTO Conference Observation

THE TRUSTED SOURCE FOR GUARANTEED ONLINE MARKETING SOLUTIONS The Complete Solution Technology Facilitates the Most Granular Type of Display Buying Online World’s largest Real-Time Exchanges (Over a million sites and 1 billion unique global visitors weekly) Click-Thru Latent Click View Thru Tracking + Attribution & Re-Marketing Modeling Geotarget Compete Aggressively Eliminate Ambiguity Target & Manage Issues Target & Promote Brand Attributes

THE TRUSTED SOURCE FOR GUARANTEED ONLINE MARKETING SOLUTIONS Evolution of Contextual The Most Advanced Contextual 50M+Concepts 2.5B+ Combos > Clusters

THE TRUSTED SOURCE FOR GUARANTEED ONLINE MARKETING SOLUTIONS Community Building Shop Purchase    Keeps This From Happening

THE TRUSTED SOURCE FOR GUARANTEED ONLINE MARKETING SOLUTIONS How NetSeer Is Superior To Others Contextual Ad served by Google NetSeer ContextLinks Google reads this page as appropriate to fire the banner ad on the right when this content has nothing to do with a construction nail gun  NetSeer’s concept extractor sees the content with the correct relevance

THE TRUSTED SOURCE FOR GUARANTEED ONLINE MARKETING SOLUTIONS Examples Of Intuited Relevancy

THE TRUSTED SOURCE FOR GUARANTEED ONLINE MARKETING SOLUTIONS How It Works

THE TRUSTED SOURCE FOR GUARANTEED ONLINE MARKETING SOLUTIONS Sample Of Partial WOR Great Outdoor FunWineries & FestivalsVacation/GetawaysHeritage/History Exact Matching Locations For All Themes Mountain climbingWine TastingsOcean ViewJamestownNorth Carolina HikingWine CountryBeautiful Beaches20th Century HistoryVirginia State ParkWine TrailsWhite Sand BeachesYorktownWashington DC CampingVineyardsWhite SandCivil War HistoryAtlanta Georgia Recreation AreaWine MakingMountain VacationsWilderness RoadSouth Carolina Nature TrailTasting RoomsBeautiful MountainsJamestown 1607New York National ForestWine ToursFamily VacationsCaptain John SmithTennessee GolfingOktoberfestsLuxury Resorts Civil War Parks and Battle GroundsPennsylvania Hiking TrailsWinery EventsRomantic GetawaysAppomattox Courthouse Named Virginia Locations (all cities/areas) National ParkHalloweenGirlfriend GetawaysNative American HistoryOhio Horseback RidingMountain Foliage FestivalLuxury AccommodationsAfrican American History Snow SkiingRichmond Folk FestivalHoneymoonMount Vernon Outdoor RecreationPGA TourLuxury AccommodationsMontpelier Outdoor ActivitiesSkyline DriveAll InclusiveMuseums Water SportsFall Farm FestivalA Romantic GetawayHistoric Locations Wilderness AreasFredericksburg Arts & CraftsVacationManassas Battle National Park ServiceFall FoliageBeachAmerican History Area AttractionsBlue Ridge ParkwayMountain ResortsEastern Shore History Blue Ridge Parkway Great Alexandria Pumpkin FestivalSki VacationsPlantations

THE TRUSTED SOURCE FOR GUARANTEED ONLINE MARKETING SOLUTIONS We/You Produce Appropriate Creative For Each Theme In The Desired Ad Size 160x x x90

THE TRUSTED SOURCE FOR GUARANTEED ONLINE MARKETING SOLUTIONS 70 Billion ad impressions/week 14 Billion ad impressions/week 211 Million uniques/week 1 Billion uniques/week WOR Is Then Pushed Out To The World’s Largest Exchanges In Real Time US Reach Global Reach > Million Publishers

THE TRUSTED SOURCE FOR GUARANTEED ONLINE MARKETING SOLUTIONS Exchanges – Sample Sites

THE TRUSTED SOURCE FOR GUARANTEED ONLINE MARKETING SOLUTIONS Case Study NetSeer Performance vs. Premium 63% lower CPC 60% lower CPM 4.6 times longer on initial landing page 48% additional view-through visits NetSeer Roll Out CTR doubled from test phase Remarketing achieved 1.0% CTR 45% of visitors took at least 1 meaningful action Advertiser: Fairfax County, VA Targeting: Visitors within a 23-state region Objective: Determine performance comparison of NetSeer versus targeted placements on premium travel site, then roll out to optimize

THE TRUSTED SOURCE FOR GUARANTEED ONLINE MARKETING SOLUTIONS Case Study NetSeer Performance Despite short turn-around, NetSeer had the campaign in market within 10 days Audience expansion strategy using competitive clusters was very effective Click to action rate was 40% higher on competitive cluster pages View through tracking revealed a 39% boost in web site visits and 46% in further action clicks Advertiser: Door County, WI Targeting: Culinary travelers Strategy: Promote interest and action about Door County’s foodie festival called “Kingdom so Delicious” through concept clusters targeting Door County content as well as competitive destination content.

THE TRUSTED SOURCE FOR GUARANTEED ONLINE MARKETING SOLUTIONS Case Study NetSeer Performance The overall test had a CTR 6x the national average for travel and tourism (Doubleclick) Learnings included that the Gaming theme drew 4x the CTR as Family Fun, plus client-defined ‘meaningful actions’ once on site were 40% higher. The Family Fun theme faced a steeper competitive challenge (all destinations promote it), yet CTR was equal to the national avg. and over 40% of site visitors took one or more meaningful action. Retargeting more than doubled newsletter signups in the first month and maintained pace in month two. Advertiser: Shreveport-Bossier, LA Targeting: Family Fun, Gaming interests, in surrounding states Strategy: Conduct an initial online test for branding purposes and to view performance at the interest level from initial impression banners, then use retargeting to drive more newsletter signups.

THE TRUSTED SOURCE FOR GUARANTEED ONLINE MARKETING SOLUTIONS Case Study NetSeer Performance After one month of base level testing, second month optimization resulted in: CPC – reduced 71% Click through rate – increased 62% Cost per meaningful actions (after initial click) – decreased 62% Cost per sale – reduced from $266 to a run rate of less than $45 Advertiser: BodyMedia FIT Targeting: ‘Health and fitness’ and ‘weight loss’ interests Strategy: Employ multiple creative executions and offers towards online optimizations opportunities through online display using NetSeer technology and processes

THE TRUSTED SOURCE FOR GUARANTEED ONLINE MARKETING SOLUTIONS Implementation On NetSeer (Up And Running In 30 Business Days Subject To…) Insertion order signed and initial set up payment is received All required tracking pixels in place and tested on the site (Guaranteed performance can’t be delivered without properly functioning pixels. Remarketing pixels need to be on site a minimum of 30 days for effective retargeting.) Banner creative is prepared and delivered within 10 days from start Begin optimizing after first 500,000 impressions Initial reporting semi-monthly and monthly after 30 days Ad specs within the IAB allowed sizes as reflected in the NetSeer ad specificiations Can take rich media, including expandables and video for those publishers which allow Third party ad serving coordinated Will provide sample websites where relevancy occurs and banners appear as the campaign runs

THE TRUSTED SOURCE FOR GUARANTEED ONLINE MARKETING SOLUTIONS For more information contact Ralph Thompson ©2010 eBrains, Inc.,1600 Tysons Boulevard, Suite 800, McLean, VA