Participants: Magdalena Pestrea ( Buyer Non Food Billa) Radu Silaghi (Chief Buyer Billa) Catalin Tohaneanu (Top Birotica) Laurentiu Curca (Top Birotica)

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Presentation transcript:

Participants: Magdalena Pestrea ( Buyer Non Food Billa) Radu Silaghi (Chief Buyer Billa) Catalin Tohaneanu (Top Birotica) Laurentiu Curca (Top Birotica) March 11, 2002 Billa Top Birotica Billa &

Current Status Billa is the market leader in the retailing / supermarket segment in Bucharest & Romania Top Birotica is the market leader for some categories, and the sole importer for Luxor, Bantex, Z- Label, Ibico, and Brunnen range Billa has a solid base of consumers and strong growth achievements and objectives Top Birotica recognizes Billa financial investment and position in the Romanian market We sense willingness in developing a good common business We believe our products and services fit Billa’s current strategies: best value for the consumer Billa Top Birotica

Short description Billa Top Birotica Who we are:

Our Customers Billa Top Birotica...among them, key names: Mobifon, Ericsson, Pagini Aurii...

Billa Top Birotica Our Products... and sole importers for some categories and brand names

"Every client is unique and the products and services are to be customized to its requirements". Our Credo: Billa Top Birotica Our Business

A potential Business Plan BILLA Billa Top Birotica

Current Opportunity Today, together we have an opportunity to improve our pricing impact to the market and grow our profits. We assume that one of your strategies is to buy at THE BEST PRICES POSIBLE for a certain category. We came with a customized list of products, especially for Billa. Here are the estimated turnover and profits: Billa Top Birotica We talk about 1,64 BlnROL turnover and a 378 MMROL profit in the first year of cooperation Billa Top Birotica

Top Birotica gives full support to Billa: best terms available / special offer price list full distribution infrastructure dedicated people to help merchandising activities protection for price changes prime access to all on stock SKUs stands and merchandising materials helping Billa resell to its consumers Billa cooperates as to: buy the suggested range of products shelf them in good positions in all its stores price at the agreed / recommended mark up pay at the agreed terms participate at the merchandising events Billa Top Birotica Frame of working Billa Top Birotica

continuos distribution & replenishment at the agreed level of stocks ordering, invoicing & delivery promotional activities by request deliveries stock inventory shelving regular coverage of all Billa stores Who does what Top Birotica Billa lists our products payment within the agreed conditions level of initial stocks agreed pricing cooperate on promotions, new products introductions, special prices responsible contact person/ manager Billa Top Birotica

Top Birotica: Resources People Dedicated Key Account Manager Logistic team / computer operator / decicated logistic representative for all Billa businesses Merchandising team Processes Current ‘3 hours delivery’ Selling Processes of Top Birotica (see the following slide) Equipment Delivery vans Computer running the replenishment program of Billa Billa Top Birotica

The Selling and Delivery Process Billa Top Birotica

Longer term proposals Work Consumer Satisfaction projects together (replenishment / assortment / efficient introduction / promotion) Partnership on our exclusively imported brands & categories Common special projects Build a Multifunctional Team Share know how Develop Plans and Situations that are: Win (Billa) / Win (Top Birotica) / Win (our common consumers) Billa Top Birotica

…lets fix the details. Billa and Together Billa Top Birotica