Communication activities for Romania-Bulgaria Programme Cesena, Italy 23-25 September, 2015.

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Presentation transcript:

Communication activities for Romania-Bulgaria Programme Cesena, Italy September, 2015

 Managing Authority (Ministry of Regional Development and Public Administration, Bucharest, Romania) for:  Romania Bulgaria Cross-border Cooperation Programme  INTERREG V-A Romania Bulgaria Programme  Joint Secretariat (Călăraşi, Romania)  National Authority (Ministry of Regional Development and Public Works, Sofia, Bulgaria) Who are we?

Status  12 February INTERREG V-A Romania Bulgaria Programme approved by EC  25 March first meeting of the Monitoring Committee  26 March launching conference for INTERREG V- A Romania Bulgaria Programme and of the Applicants Guide for first call for proposals  Commmunication Strategy and Visual Identity Manual approved by the Monitoring Committee INTERREG V- A Romania Bulgaria Programme

Promotion campaigns  April – May road-show for promoting the financing opportunities of INTERREG V-A Romania Bulgaria Programme, organised in all 8 eligible districts from Bulgaria and 7 counties from România INTERREG V A Romania Bulgaria Programme

Campaigns on radio and TV  Campaign promoting the results of the projects  1 radio spot in both languages was broadcasted on national radio stations  16 TV reports were broadcasted on TV channels ( one tv spot for each district/ county) :  section 1- general information for all spots, promoting a strategic project  section 2- dedicated to a specific project implemented in the district/ county Promotion campaigns

Promoting results  Media campaign – focus on results! When: From April - end of 2014 Where: Programme Facebook page, What: a campaign to promote the results of the projects already finalized (37 projects were presented) How: Each week, on Monday, a project was promoted. (info: projects’ budget, partners, objectives and results, pictures)

 May we have launched the online contest „What change would you like to see?” adressed to our potential beneficiaries, being asked to express their expectations for the changes that the Programme may bring in the eligible area  the winner of the contest, Mr. Alexandru Ionicescu, presented his essay „Human bridges” and the prize was awarded during the Anual Conference (4th of June, Balcic, Bulgaria) Promotion campaigns on facebook

Promotion channels Website: Facebook: m/RomaniaBulgariaCbcPro gramme?fref=ts Twitter: rogramme/ rogramme/

Thank you for your attention! Simona VĂTAFU Managing Authority for Interreg V-A Romania-Bulgaria