SNAPCHAT BY IKSHA TANEJA snapchat-have-brands-found-a-viable-format- on-mobile/

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Presentation transcript:

SNAPCHAT BY IKSHA TANEJA snapchat-have-brands-found-a-viable-format- on-mobile/

WHAT IS SNAPCHAT? o It is a photo messaging app where you can take pictures, videos and send them to the people who you add or who added you as their friends o These photos/videos are called ‘snaps’ o You can add text and draw on your pictures or videos o Each picture can be up for 1-10 seconds o You send your pictures to your friends or add it to your story, where everyone who you have can see it

HOW HAS SNAPCHAT DEVELOPED? o It grew from 20m in October 2012 to 60m in February 2013 o Snapchat’s users have gone up by 67% o Snapchat has grown 57% in m.au/snapchat-launches-v5-0- banquo-with-updated-gui-and- new-features/

HOW HAS SNAPCHAT CHANGED? o You used to be able to see each others best friends now you cannot o There logo used to have a face on it, now it does not o They added video and texting almost 1 year ago o Added a new feature where you can only let certain people see your story o People can add you by taking a picture of your username ocialmedia.com /find-snapchat- best-friends- january update/

STATS o Snapchat has 60 million users who have it installed o There are roughly 400 million snapchats sent per day o 71% of snapchat users are under the age of 25 o Reported value of Snapchat is$15 billion

IS SNAPCHAT SAFE? o It is safe if you are smart with it -Send appropriate Pictures - Be nice - Only add people you know - Be careful that people can screenshot

WHO STARTED SNAPCHAT? o Snapchat was formerly known as Picaboo o Co-founder: Evan Spiegel and Bob Murphy just found themselves to become famous for a disappearing image app le /Snapchat-ads-coming-Owner- reveals-plans-sponsored-posts-app-s-Stories- feature.html

WHEN DID SNAPCHAT START AND WHAT IMPROVEMENTS HAVE THEY MADE? o Snapchat first launched in July 2011 as Picaboo o In December 2012, they came out with videos o In May 2014, they introduced texting and live video calling o November 2014, they release Snapcash which allows people to easily send each other money through the app

WHAT TO BE CAREFUL OF? o There are other apps that people can save your snaps without you knowing o When you are texting do not say anything bad because people can bold the text o You can replay snaps

SOURCES 1. hathttp://en.wikipedia.org/wiki/Timeline_of_Snapc hat 2. founder-facts/ founder-facts/ 3. hat-statistics/ hat-statistics/ 4. nov/13/snapchat-app-sexting-lawsuits-valuationhttp:// nov/13/snapchat-app-sexting-lawsuits-valuation

THANK YOU hope