Identify Printing Processes

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Presentation transcript:

Identify Printing Processes

Lithography/Offset Paper substrate High Quality Inks dry incompletely (by absorption of paper) This causes ink from newspaper to rub off on hands.

Gravure / Etching High Quality Continuous-image products Gift Wrap Vinyl Floor Covering Wallpaper Long-Run Publications Catalogs Retail Inserts

Lithography / Offset fingerprint Type and Line Art are smooth when magnified with loupe. Relatively smooth edges on the type and no “halos”

Gravure / Etching fingerprint Type and Line Art have serrated edges when magnified with loupe. The serrated edges around the type are a sure sign that it is gravure.

Flexography Plastic Substrates Packaging Material Some newspapers Can print on smooth and rough substrates

Flexography fingerprint A “halo” pattern is noticeable on lower end of packaging material. Lighter ring appears around edges.

Screen Printing Used for outdoor products Used for non-paper substrates Used for non-flat substrates

Use logical deductions… Identify the substrate Consider the volume of printing (how many were printed?) Is there pattern repeated (gift wrap) Look at the “fingerprint” using a loupe.