NATIONAL CONFERENCE Intellectual Property Policies for Universities and Innovation dr. sc. Vlatka Petrović Head, Technology Transfer Office Acting Head, Centre for Research, Development and Technology Transfer University of National and World Economy Sofia, November 25 and 26, 2015 Main Pillars of Institutional Innovation Eco-System in Universities and Research Institutions

NATIONAL CONFERENCE Intellectual Property Policies for Universities and Innovation University of Zagreb students 50% of annual research production in Croatia 80% of annual research production of Croatian universities researchers 29 Faculties 3 Academies of Arts University Centre for Croatian Studies

NATIONAL CONFERENCE Intellectual Property Policies for Universities and Innovation Centre for research, development and technology transfer Research Office Information and advice on research funding (national and international) Development of project concepts and ideas Assistance in writing and submitting project applications Project management Technology Transfer Office Commercialization of research results Support to technology development/Proof of Concept projects Connecting researchers with industry partners Intellectual property management in R&D projects

NATIONAL CONFERENCE Intellectual Property Policies for Universities and Innovation Innovation Economy the economy that transforms knowledge into products, processes and services that, fuel economic growth, create employment and wealth, and generate significant improvements in the region’s standard of living. Source: Massachusetcs Technolgy Collaborative

NATIONAL CONFERENCE Intellectual Property Policies for Universities and Innovation Innovation Ecosystem the large and diverse array of participants and resources that contribute to and are necessary for ongoing innovation in a modern economy – entrepreneurs, investors, researchers, university faculty, venture capitalists, – business development and other technical service providers such as accountants, designers, contract manufacturers – providers of skills training and professional development Source: Massachusetcs Technolgy Collaborative

NATIONAL CONFERENCE Intellectual Property Policies for Universities and Innovation Sources of Innovation 6 Source: MA Schilling, Strategic Management of Technological Innovation. McGrawHill 2008

NATIONAL CONFERENCE Intellectual Property Policies for Universities and Innovation Pillars of the Institutional Innovation Eco System Institutional Ecosystem Legal Framework Human Capital Technology Management Unit FundingIncentives

NATIONAL CONFERENCE Intellectual Property Policies for Universities and Innovation Legal Framework Universities and research institutions - important stakeholder Innovation is a complex policy issue: communication and collaboration between sectors evidence based policy Institutional policies and regulations National policies and regulations

NATIONAL CONFERENCE Intellectual Property Policies for Universities and Innovation Institutional policies and regulation Innovation strategy R&D strategy Intellectual Property Policy – IP Ownership, IP Commercialisation Spinout policy Conflict of Interest policy Professional Commitment policies

NATIONAL CONFERENCE Intellectual Property Policies for Universities and Innovation National policies and regulation Innovation, research activity or higher education regulation Intellectual property regulation – Ownership and use Business regulatory framework – Business registration, permits – Labour regulation – Property rights – Contractual obligations – Protecting investments – Tax regulations and incentives

NATIONAL CONFERENCE Intellectual Property Policies for Universities and Innovation Human Capital There is no innovation without people Skills for innovation Professional support Staff training

NATIONAL CONFERENCE Intellectual Property Policies for Universities and Innovation Skills for Innovation Van Damme, Education for innovation driven societes, OECD 2012

NATIONAL CONFERENCE Intellectual Property Policies for Universities and Innovation Interdisciplinarity In the knowledge economy, it is often the case that the right knowledge to solve a problem is in a different place to the problem itself, so interdisciplinary innovation is an essential tool for the future. Source: Radical innovation: crossing knowledge boundaries with interdisciplinary teams, 2009

NATIONAL CONFERENCE Intellectual Property Policies for Universities and Innovation Problem solving Don’t ask kids what they want to be when they grow up but what problems do they want to solve. This changes the conversation from who do I want to work for, to be able to do that to what do I need to learn. Jamie Casap, Google Global Education Evangelist

NATIONAL CONFERENCE Intellectual Property Policies for Universities and Innovation Professional Support for Innovation Intellectual property expertise R&D and commercial contracts expertise Business development Project management

NATIONAL CONFERENCE Intellectual Property Policies for Universities and Innovation Staff training Creativity, communication Technology commercialisation Research collaboration Intellectual property Entrepreneurship Adjust to target group needs: – Researchers – group leaders, PhD students… – Internal legal or R&D support staff, technology transfer staff

NATIONAL CONFERENCE Intellectual Property Policies for Universities and Innovation Technology Management Units Innovation support services and intermediaries different units can (and should) coexist within the system

NATIONAL CONFERENCE Intellectual Property Policies for Universities and Innovation Technology Management Units Innovation Centres / Innovation Hubs Development Innovation services Incubation Startups SMEs Industry Startups SMEs Industry Wider community Talented individuals Wider community Talented individuals Universities Institutes Researchers Students Universities Institutes Researchers Students

NATIONAL CONFERENCE Intellectual Property Policies for Universities and Innovation Technology Transfer Offices Accelerators Incubators Technology parks Clusters and innovation networks Technology Management Units

NATIONAL CONFERENCE Intellectual Property Policies for Universities and Innovation Technology Transfer Office Professional unit or organisation providing support to universities or research institutions in  Intellectual property and Technology Commercialisation  R&D collaborations with Industry Decision to establish the office should be based on actual needs and strategy of the research institution

NATIONAL CONFERENCE Intellectual Property Policies for Universities and Innovation Long term endeavour - time needed to build a professional team, technology portfolio and connections in both business and research community Technology transfer returns will not become a significant source of income for most organisations Alternatives to single central TTO: Central office (commercialisation) and smaller distributed units (opportunity identification) TTOs serving consortia of research organisations TTOs support a number of client organisations Strategy alignment is key, because…

NATIONAL CONFERENCE Intellectual Property Policies for Universities and Innovation TTO Models Mission type:  Support services to researchers  Economic development  Generating technology transfer returns Client focus: researchers or industry will influence Processes and performance Human resource management Financing Source: Young TA (2007) Establishing a Technology Transfer Office,

NATIONAL CONFERENCE Intellectual Property Policies for Universities and Innovation Library House: Metrics for the Evaluation of Knowledge Transfer Activites at Universities 2008

NATIONAL CONFERENCE Intellectual Property Policies for Universities and Innovation TTO Funding Research organisation budget Return form technology transfer activities (licences, spinouts, commercial contracts) Providing technology transfer services Third party project financing Sustainability! Match mission to financial return expectations

NATIONAL CONFERENCE Intellectual Property Policies for Universities and Innovation Funding for Innovation Sources of Funding Access to Funding Illustation source: MA Schilling, Strategic Management of Technological Innovation.

NATIONAL CONFERENCE Intellectual Property Policies for Universities and Innovation Sources of funding for innovation Government funding: lowering the risks  R&D funding  Industry Academia Collaboration co-funding  Proof of Concept Funds  Innovation Support (IP management, business development, marketing)

NATIONAL CONFERENCE Intellectual Property Policies for Universities and Innovation Sources of funfing for innovation Industry funding – Industry Academia Collaboration – Industry Grant Schemes/Challenges Business investment – VC funds – traditional, corporate, government backed – Business angels

NATIONAL CONFERENCE Intellectual Property Policies for Universities and Innovation Sources of innovation funding Foundations Crowdfunding & crowdinvesting

NATIONAL CONFERENCE Intellectual Property Policies for Universities and Innovation Access to funding Global vs local access Matching funding to real need Communicating value and risks to funders

NATIONAL CONFERENCE Intellectual Property Policies for Universities and Innovation Incentives Innovation is a complex process Incentives will usually address specific elements or prerequisites Career progression Financial rewards Recognition

NATIONAL CONFERENCE Intellectual Property Policies for Universities and Innovation Incentives Career progression – Excellence in research; avoid discouraging collaboration and interdisciplinarity – Collaboration with industry, technology transfer activities – Student collaboration – R&D or commercialisation – Inventorship Metrics - you will get what you incentivise for  will it translate to the level of innovation you wish

NATIONAL CONFERENCE Intellectual Property Policies for Universities and Innovation Financial rewards – Revenue sharing from commercialisation – Salary & bonuses Recognition – Celebrating successes – awards, festivals, community events  Increasing acceptance in the community Incentives

NATIONAL CONFERENCE Intellectual Property Policies for Universities and Innovation Thank you for your attention dr. sc. Vlatka Petrović Head, Technology Transfer Office Acting Head, Centre for Research, Development and Technology Transfer University of Zagreb Centre for Research, Development and Technology transfer Web: