NEW MEDIA, ENTREPRENEURSHIP, AND THE AMERICAN IMMIGRANT CULTURE Prof. Janice M. Karlen Prof. Clarence McMaster CUNY – LaGuardia Community College CUNY.

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Presentation transcript:

NEW MEDIA, ENTREPRENEURSHIP, AND THE AMERICAN IMMIGRANT CULTURE Prof. Janice M. Karlen Prof. Clarence McMaster CUNY – LaGuardia Community College CUNY – LaGuardia Community CollegeUSA

The City University of New York LaGuardia Community College

CUNY – LaGuardia Community College 13,500 credit and 30,000 non-credit students Students from over 160 countries, speaking over 100 different languages 31 majors and 3 certificate programs One-third born in the United States and two-thirds foreign born Ethnic background 34% Hispanic 17% Asian 18% Black 11% White 6% Other 14% Unknown

New Media Majors enrolled in Principles of E-Business 37.5% New Media Technology Majors 37.5% New Media Technology Majors 37.5% Business Management Majors 37.5% Business Management Majors 9.3% Computer Information Systems Majors 9.3% Computer Information Systems Majors 9.3% Business Administration Majors 9.3% Business Administration Majors 6.4% Other 6.4% Other

New Media Majors enrolled in Principles of E-Business 93.5% wish to own their own business in future 93.5% wish to own their own business in future Of those Of those 55.2% online only55.2% online only 20.7% hybrid20.7% hybrid 10.4% “bricks and mortar” only10.4% “bricks and mortar” only 13.7% not sure13.7% not sure Types of businesses: restaurant, clothing, financial analyst, adult toys, marketing, web design, animation studio, skateboarding, records Types of businesses: restaurant, clothing, financial analyst, adult toys, marketing, web design, animation studio, skateboarding, records

New Media Majors enrolled in Principles of E-Business Continent of Origin Continent of Origin North American native 38.7%North American native 38.7% Asian 29%Asian 29% South America 12.9%South America 12.9% Europe 6.5%Europe 6.5% Other (mostly Caribbean) 12.9%Other (mostly Caribbean) 12.9%

New Media, Immigrants and the Future By far, the factor most inhibiting the participation of immigrants in New Media is education in the necessary technology as well as entrepreneurship By far, the factor most inhibiting the participation of immigrants in New Media is education in the necessary technology as well as entrepreneurship “Immi-merce” is an area of great potential for this group “Immi-merce” is an area of great potential for this group

More research is needed at the national level to find out, “Who are our New Media entrepreneurs?”

Thank YOU!