DIY CROWDFUNDING Crowdfuture : Rome 2013 Tim Wright

Do It Yourself Crowdfunding Definition The process of a crowdfunder not placing their campaign on any of the recognised crowdfunding platforms and choosing to run it themselves typically via their own online presence. This is not the same as “white-labeling”

Early Exponents Brewdog Started before the availability of platforms App.Net Mavericks and independent Lockitron Rejected by a platform Star Citizen Follow on from a platform fund

Brewdog

Lockitron

Key Drivers The increasing number of successfully crowdfunded projects A desire to maximise returns by avoiding the costs associated with using a platform Increasing restrictions on many crowdfunding platforms The perceived decreasing advantages of discoverability on a major platform as they become more crowded Lower cost and higher availability of tools to enable it Integrates into digital business models

When DIY is Chosen Having a significant established “crowd asset” Having a significant established “crowd asset” Serial project – iterations Serial project – iterations Project has distinctive/niche characteristics Project has distinctive/niche characteristics Lack of availability of suitable platform/National Lack of availability of suitable platform/National Need for Flexibility/Customisation Need for Flexibility/Customisation Moving from Crowdfunding to e commerce Moving from Crowdfunding to e commerce Otherwise excluded Otherwise excluded

TARGETS AUDIT Low, Flexible & Non Strategic, High, Inflexible & Strategic, Significant Social & Relationship capital High Skills, Deep Resource Little Social & Relationship capital Low Skills, Little Resource Required Flexibility Low High DIY Zone Decision Threshold Using The TAMP Process

The Risks and Considerations Visibility Visibility Will you get it? Diligence Diligence How sure are you? Trust Who are you? Skills Skills Do you have them?

The Tools Four main types: Plug-ins and Themes Plug-ins and Themes Discrete Platforms Discrete Platforms Open Source Open Source Self Builds Self Builds

The Future Landscape We predict that the sector will continue to grow as: Popular crowdfunding platforms become increasingly crowdedPopular crowdfunding platforms become increasingly crowded Platforms become increasingly restrictive in listing rulesPlatforms become increasingly restrictive in listing rules The value of crowd assets are increasingly recognisedThe value of crowd assets are increasingly recognised Crowdfunding continues to become a familiarCrowdfunding continues to become a familiar

Growth Points Follow on or second funding rounds Products & services with an incremental development path Larger brands who wish to leverage their established “crowd assets”

The Report Will Be Released Wednesday 23 rd October Available at: Price: £ 9,99 Questions Contact: +44(0)