Poznan Poland 27 October 2015 – The role of product policy in a circular economy Stephane Arditi, Product & Waste Policy Manager

PP in CE Poznan October 2015– EEB2 EEB: the environmental voice of European citizens We stand for enviro nmental justice, sustainable development and participatory democracy. Our aim is to ensure the EU secures a healthy environment and rich biodiversity for all. Who are we?

Timelines EC proposal Waste CE comm. EC proposal Withdrawal EU Consultation May-August 2015 New EC proposal CE package Co-decision EP/Council/EC Transposition EU Roadmap implementation PP in CE Poznan October 2015– EEB3

Export buzz2fone.com rookiemoms.com liudka.com Making the best of any input of material/resources PP in CE Poznan October 2015– EEB4

Why product design matters Good design has always been ecodesign, 1990 Günther Horntrich, designer, Yellow, Cologne 80% of environmental impacts are determined at design stage PP in CE Poznan October 2015– EEB5

Product policy a unique European added value  Product policy is a matter of single market  Creating the mass market incentives (scaling up pioneering initiatives and sustain transition)  Creating the legal and economic framework conditions (set new mainstream rules) PP in CE Poznan October 2015– EEB6

Instruments of product policy PP in CE Poznan October 2015– EEB7

Ecodesign means to integrate environmental concerns as soon as the design stage of the product … It is also the short name of a Directive: The DIRECTIVE 2009/125/EC OF THE EUROPEAN PARLIAMENT AND OF THE COUNCIL of 21 October 2009 establishing a framework for the setting of ecodesign requirements for energy-related products (recast) Focus on Ecodesign: the core of product policy PP in CE Poznan October 2015– EEB8

Make eco-design work for waste management operators Stephane Arditi, Policy Manager Product and Waste, EEB - European Environment Bureau Ecodesign has delivered on energy (48% of our 2020 target on energy efficiency officially stated by EC): Make it deliver on resources “Bad ingredients would make a bad recipe”: it all starts at design stage The case for waste policy: helping to reduce gaps btwn best and worst performers The case for critical raw materials The case for embedded energy and CO2 What’s for non energy related products What support: GPP, investment plans, taxes rebate,... AND IT IS CERTAINLY GOOD FOR JOBS & INNOVATION Make Ecodesign a lever for circular economy Source: Philips –GreenElec FP7 project 2014 PP in CE Poznan October 2015– EEB9

A practical approach forward PP in CE Poznan October 2015– EEB10

Source: Green Alliance 2013 Beyond recycling: new opportunities PP in CE Poznan October 2015– EEB11

Better alignment of product design with waste treatment processes Influence of different pre- treatment steps on the overall recovery of gold from circuit boards (Sander 2012) PP in CE Poznan October 2015– EEB12

Do not re-inject toxic material in the loop  Require disclosure of contents (BOM) and extraction/separation requirements  Avoid trading off hazardous in recycled versus increased recycling (or this is a no end process...) PP in CE Poznan October 2015– EEB13

Ecodesign not necessarily more expensive Source: Barco –GreenElec FP7 project 2014 PP in CE Poznan October 2015– EEB14

A product register with legally required information (e.g: energy performance, hazardous contents, simple BOM, critical materials extraction, dissassembly scheme, repair instructions....) according to a normalised format labenergie-gdfsuez.com marevueweb.com Towards a fine ID of our products: freekaamal.net PP in CE Poznan October 2015– EEB15

Changing the demand side  Use consumer legislation :  extend legal warranty  foster commercial warranty competition ( as in automotive)  Boost Public/Corporate procurement:  Make GPP targets more binding and set clear criteria  Choice editing towards ecolabel products for retailers/EMAS scheme  Set or acknowledge standards for sustainable sourcing (e.g: a mandatory monitoring system for minerals originating from conflict zones)  Deliver harmonised trustable environmental information:  Translate footprinting analysis into simple workable information tool  Adress proliferation of green claims through Unfair Commercial Practice Directive and a EU wide trustable system PP in CE Poznan October 2015– EEB16

The opportunity of the revision of the Energy label Directive 0% 100 % 45 % C B Durability Exploring possibilities:  Secondary A to G scale for durability/reparability  Zip or QR code to deliver additional (standardised) information PP in CE Poznan October 2015– EEB17

Act also local Example of Catalunya PP in CE Poznan October 2015– EEB18

The EEB perspective and initiatives Recent reports: Advancing Resource Efficiency in Europe (waste focus) Advancing Resource Efficiency in Europe Delivering resource efficient products (product focus – ecodesign) Delivering resource efficient products Position papers: Launch of a campaign: Coalition: With NGO’s With progressive industry PP in CE Poznan October 2015– EEB19

Thanks for your attention Stephane Arditi, Product & Waste Policy Manager