Introducing SpaSTAR spa.str.com
What is SpaSTAR? Competitive benchmarking solution the spa industry has been waiting for Comprehensive analysis segmented by treatments, salon services and retail Ability to define multiple competitive sets for a dynamic marketplace Access your data and reports anytime and anywhere at spa.str.com Unique usernames by property keeps your data secure
SpaSTAR allows for multiple users for each property with defined access levels.
Log in with your unique username and password. If you need access or assistance
User Homepage Select “Data Submission” to enter new data or edit historical entries.
Monthly Data Submission You may also add previously missed/unavailable historical data. Enter the current month’s data here.
Edit Historical Data “Active” data is used in all report generation. “Pending” will be stored until the 15 th of the month, at which time it will replace all “active” data and used in report generation. Edit your previous submission(s).
Competitive Sets Add and remove properties from your set. Search for competitors by country, spa type and segment.
Reporting Monthly reports will be automatically generated on the 15 th of every month. View or download available SpaSTAR Reports for your property.
Manage Your Account Information
User Information Adjust login information as needed and keep points of contact current.
Property Information Keep your property census information current as well.
What do you get? Key metrics include: Treatment Room Utilization Rate Average Treatment Rate Revenue Per Available Treatment Hour Salon Station Room Utilization Rate Average Salon Station Rate Revenue Per Available Salon Station Hour
SpaSTAR Report
SpaSTAR Report - Overview
SpaSTAR Report - Treatments
SpaSTAR Report - Salon
SpaSTAR Report – Retail Revenue
Costs ∙ Free to participate ∙ Free to compare to U.S. ∙ Competitive Set Analysis ∙ Hotel/Day Spa: $600/Year – 12 Reports
Questions / Comments Client Services Team phone: (615) x3509 fax: (615) spa.str.com