Aestheticorp Michael Lee Shushuang (Bubu) Li Lucas Swanson Keyi Yang

Current Translink Site

Problems with the Current Site Too complex & cluttered Irrelevant information Disorganized (hard to find what you want) Slow/inefficient English only Lacks user profiles/customizability

Goal A quick, intuitive Translink system Allows the user to easily retrieve search results without frustration Powerful features allowing advanced trip planning Minimize number of page loads

Solutions Simplify layout Focus on common tasks Move irrelevant information off the main page Offer site in multiple languages Allow users to create profiles

Advanced Features Reverse Schedules Intermediate Stops Save favourite stops, search results, etc. Customize layout

Our Redesigned Site Main Page

Our Redesigned Site Next Bus

Our Redesigned Site Bus Schedule

Our Redesigned Site Bus Schedule Step 2

Our Redesigned Site Bus Schedule Results

Our Redesigned Site Trip Planner

Our Redesigned Site Trip Planner Results

Evaluation Plan 4 Tasks: 1. Obtain a bus schedule 2. Obtain the same schedule in the opposite direction 3. Obtain a trip plan with an intermediate stop 4. Create a user account

Evaluation Plan Group 1 Tasks 1 to 3 with the current Translink website Tasks 1 to 3 with our redesigned website Task 4 with our redesigned website Group 2 Tasks 1 to 3 with our redesigned website Task 4 with our redesigned website Tasks 1 to 3 with the current Translink website

Participants 10 participants Mostly male (8 male, 2 female) Mostly between 20 and 30 years old One participant was over 45 years old Education: from high school to university

Results - Difficulty

Results - Mean Difficulty

Results - Satisfaction

Results - Mean Satisfaction