: YEAR IN REVIEW Olympic Peninsula Tourism Commission OPTC Tourism Summit October 21, 2015

OPTC PARTNERS: 2015

Advertising 2015 Bus Ads - **NEW** Print – Fall Campaign Digital Print Spring Campaign

Co-op Advertising WA Scenic ByWay Guide Co-op Ad WA State Visitor’s Guide – Co-op Ad Larger presence in annual publications and programs Cost-effective Get Off The Rock Campaign with Black Ball Ferry

Olympic Peninsula Travel Planner Distribution YTD September 2015 Individuals 12,295 Visitor Centers 12,130 Certified /Bulk 63,396

113,368 unique visitors YTD September, 2015 WEBSITE

Social Media - Facebook October Visit Seattle 458, Visit Rainier 110, Olympic Peninsula 41, Yakima Valley 24, Tri-Cities, Washington 18,193 Washington Visitor Centers Facebook Pages

Social Media - Pinterest

Consumer/ Opt-in: 23,625 Travel Industry Partners: 490 Concierge: 78 E-Newsletters

Familiarization Tours (Fams) France

Fam Tour Results Two-National Park Fam Tour 2014 Brand USA Fam

Fam Tour Results One event: Forever Twilight in Forks One fam tour: our 2-Park National Park Fam One stop among dozens 5 journalists – 1 German syndicated writer who’d never heard of “Twilight” One resulting article and photos Published in 90 different daily newspapers, and 104 different on-line media outlets across German- speaking markets Media value: US$945,479

VISITOR INFORMATION CENTERS

YTD August ,558,401 Olympic National Park Visits

Olympic Peninsula Lodging Tax (YTD Sept. ‘15) $2,281, % WA Dept. of Revenue, YTD Sept Clallam, Jefferson, Mason Counties Clallam: $970,241 (+16.5%) Jefferson: $548,750 (+25.2%) Mason: $255,929 (+10.7%)

Olympic Peninsula Visitor Spending by Commodity Purchased Dean Runyan Assoc. / WA State Travel Impacts and Visitor Volume, p

Community Revenue- Overnight Visitors (Estimated, YTD September 2015) Lodging TaxRoom Revenue Accom. Pct. Total Spend Total Visitor Spending (Estimated) Clallam Co. (Unincorp.) $ 327,357 $ 8,183, $ 45,466,272 Forks $ 91,161 $ 2,279, $ 12,661,211 Port Angeles $ 370,643 $ 9,266, $ 51,478,189 Sequim $ 181,080 $ 4,527, $ 25,150,039 Jefferson Co. (Unincorp.) $ 252,285 $ 6,307, $ 35,039,636 Port Townsend $ 296,465 $ 7,411, $ 41,175,683

Washington Tourism Alliance Support for the Washington Tourism Marketing Act Industry led Industry funded State-wide representation State-wide marketing efforts

Individually, we are one drop. Together, we are an ocean. Ryunosuke Satoro