SOCIAL NETWORKING FOR TRAVEL MAGAZINES. New Mexico Magazine Goals – Create community – Grow Web traffic, product sales, and subscriptions Golden Tickets.

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Presentation transcript:

SOCIAL NETWORKING FOR TRAVEL MAGAZINES

New Mexico Magazine Goals – Create community – Grow Web traffic, product sales, and subscriptions Golden Tickets – Authority on New Mexico travel – Audience who loves our state and magazine

Strategy Play to our strengths – Support our brand as the authority on New Mexico travel Embrace the off-beat Highlight Web exclusives Events Practical travel tips and deals

Best Practices Create community – Welcome followers/fans and tell them how they can participate

Best Practices: Arizona Highways Establish and maintain a consistent, approachable voice across multiple social networking platforms

Best Practices Promote online extras (Web exclusives, blogs, multi-media content)

Best Practices “Turn the bullhorn around” - Ask readers for input

Best Practices: Sunset

Best Practices: Nevada Magazine Show them you value them

Best Practices Give ‘em the scoop

Best Practices Oh, you wacky readers. I’m glad you don’t know where I live. Respond to fans/followers thoughtfully and promptly

Results Who we’re reaching – 1/3 of social networking audience replicates our print edition reader demographics – 2/3 of audience represents demographics we can grow Younger users than average reader Locals

Results Web Traffic – Facebook and Twitter are our 11 th and 12 th most popular referral sites – Twitter users spend six times longer on the site than our average users – Twitter and Facebook fans are coming back to the site throughout the month User generated content

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