BPMN 3023 Strategic Management PLUS Expressway Berhad Prepared by: Nur Khalina Binti Khaidzir 220275 Shazwani Sharah Binti Mohd Robi 220279 Tan Guat Leng 220429 Goh Siau Mui 220445 Lecturer: Prof Madya Dr. Hartini Bt Ahmad

Company Background PLUS Expressway Berhad or PLUS Malaysia Berhad. Largest highway concessionaries or build-operate-transfer (BOT) operator company in Malaysia. A member of UEM Group Largest listed toll expressway operator in Southeast Asia, Asia and the eigth largest in the world. Founded on 27 June 1986.

VISION AND MISSION Vision Mission To be a Premier Expressway Group in the Global Arena Mission Providing Efficient and Safe Expressway Network that Enhances Quality of Life

Macro Environment Analysis Political Need to comply with the environmental law set by the government Air elements legislation, Noise Elements Legislation, Waste Elements Legislation, soil element legislation, Impact on Environment Legislation, Energy Elements Legislation ( Environmental Quality Act 1974) Comply Federal Roads (Private Management) Act of 1984 when construction. Federal government has the power control the toll rate PLUS Expressway Berhad is supervise by Malaysia Highway Authority (MHA) Economic Rising oil prices Fluctuating interest rates Economic slowdown

Social demographic People's lifestyle Most people own a motor vehicles Many people busy in their life Save time Convenient Faster Technologies CCTV Surveillance Global Positioning System (GPS)

Environmental Trend to reduce the global warming Reduce congestion at toll plaza thus reducing GHG emission (SmartTAG, Touch’n Go, PLUSTrack) Save the tree Reduce need for transit tickets, receipts, forms & paper (Online reporting and monitoring for toll operation, receipt-on-demand) Legal PLUS Expressway Berhad ensure that it does not violate any laws and regulations Malaysian Employment Act 1955 Industrial Relations Act 1967 Employee Provident Fund (EPF) Act 1991 Occupational Safety and Health Act 1994 Anti-Discrimination Law

INDUSTRY ANALYSIS Substitute Product. Alternative travel mode such as airplane and rail. Potential Entrants. Potential entrants is too low because the high capital requirement of entry may limit new entrants because of financial and background with government support.

Current Rivalry Hopewell highway infrastructure peer group Ccr sa Atlantia SPA But PLUS is the largest in malaysia and south east asia Bargaining Power Of Buyer The bargaining power of consumers is low because consumers will use the PLUS highway as the best alternative because they can save travel time.

FIRM ANALYSIS Strength Weakness Largest listed toll expressway operator in Asia and the eighth largest in the world Customer friendly services like rest areas, 24X7 vehicle repair service Maintains more than 950 km of expressways that connect the major cities along the west coast of peninsular Malaysia Strong financial performance over the years Increasing debt burden is a concern Lack of business alliances Lack of international operations Opportunity Threats Network expansion and acquisition Improving traffic management Enhancing operational efficiency by making use of technology Rising oil prices may decrease total traffic volume Fluctuating interest rates Economic slowdown may hamper commercial traffic volume