HUB Central Region: Communication & Design (C&D) 1

Getting To Know C&D History: Laurus Strategies was acquired by HUB MWW 11/14 Present: HUB Central C&D consists of: Seven Team Members: Stacy Kuehler – group director Andrea Peterson – EB credit system project manager Kate Bogue – editorial director Brian Kuehler – creative director Elichia Flores – communication consultant Felipe Fisher – editorial assistant Elli Ouradnik – graphic designer 2

EB Client Communication Packages 3

HUB International Central Region: Communication and Design 4 Under $20,000 – Template Resources AVAILABLE TEMPLATES Benefit Guide Template OE PowerPoint Template OE Postcard Template OE Template OE Poster Template HSA and HRA Education Template Newsletter Template Flier Template

Market Segments for Benefit Communication Matrix 5 KEY MARKET $75, Credits 8.5 x 11 or digital version 8 X X X X X 4 Additional Credits Per Version SELECT MARKET $40,000-$74, Credits 8.5 x 11 8 X X X X 4 Additional Credits Per Version Revenue Range Total Credits Benefit Guide Size Number of Pages Client Logo Plan Information Cover Selection Electronic PDF Interactive eGuide Additional Version of Guide/Spanish Translation OE Planning Meeting EMERGING MARKET $20,000-$40, Credits 8.5 x 11 4 X X X X

Market Segments for Benefit Communication Continued Other deliverables available to each market segment as needed. 6 KEY MARKET $75, X X X X X X X X X SELECT MARKET $40,000-$74,000 9 X X X X X X X X X Revenue Range Total Credits Annual Notices OE Flier/ Rate Sheet Intake Flier/ New Hire Flier/ Poster Table Tent Postcard Education Fliers EMERGING MARKET $20,000-$40,000 6 X X X X X X X X X ALL DELIVERABLES BELOW ARE 1 CREDIT EACH

Market Segment Fliers Emerging – 6 Credits 7 Select – 9 Credits Key – 18 Credits

Client Communication Documents Communication and Design 8 Key MarketSelect MarketEmerging Market

ONLINE ORDERING SYSTEM HOW IT WORKS: (COMING SOON) Printing Options Online print ordering – COMING SOON The client/EB support team can manage the process All printing, postage and shipping costs are the client’s responsibility. 9

Custom Communications Our custom communications span more than just benefits. We address ALL HR needs. 10

Key Opportunities to Leverage C&D Key words/phrases to listen for: Change management Organizational change/ restructuring Policy/procedural change Implementation Merger/Acquisition/Divestiture Talent attraction/retention Onboarding High HR call center volume Open enrollment Benefits education Consumerism International benefits Retiree communication Total compensation Wellness Culture 11

A Fun Campaign We’ve created hundreds of solutions for our clients that have delivered tangible results. The one below is directed at nurse recruitment. Cool, huh? 12

Measurement › Produce electronic reports for HTMLs, QR codes and microsite traffic › Conduct surveys › Track utilization trends Implementation › Create detailed timeline for dissemination › Develop content including writing, design and programming or printing Strategy Development › Create communication strategy -Major message -Audience(s) -Appropriate vehicle(s) and medium(s) -Create high-level timeline › Identify visual and content tonality › Propose new brand and collateral › Determine budget Custom Communication Process 13 Analysis › Discuss current communications, identify vehicle capabilities and analyze current culture › Establish goals/ objectives Strategic, Four-Step Communication Process

Full Service Capabilities Our team of communication strategists, graphic designers and creative and technical writers develop customized messages to support employer communications to the employee audience through the following mediums: Design Writing Printing/Mailing (magazines, brochures, direct mail, posters, table tents, etc.) Digital Media (websites, QR codes, podcasts, and more) Video Development (script writing, voice over, production) Mobile App Development (iTunes Connect and Google Play publishing) 14

Be Inspired. hubmwcd.com 15