NAMEMATRIC NUMBER PUA CHIN WEI LEE JING YU TIA’A SHIN YEE LIM CHIN HUI Lecturer : Dr. Agus Ridwan Title: Chapter 8 Develop research instrument (application of questionnaire design) Describe the data collection method

 analyze the internet usage behavior of the consumers such as which categories of products they bought online  what reasons they used the internet for  where they accessed the internet  overview of consumer perception to internet shopping Questionnaire was conducted to

3 types of questionnaire designs a)Behavioural questions 1.Have you ever shopping online? Yes or No 2.When did your last shopping online? Yesterday, last week, last month or last year 3.Do you have an online banking account? Yes or No

b) Attitudinal questions To find out what people’s opinions and beliefs. The attitudinal questions can be estimate by using 5 scales. 1)Verbal rating scales. This is the simplest scales to let the respondents choose a word or phrase on a scale to indicate the level of their feeling. 2)Numerical rating scales. This is a numbers rating. 3)Adjectives rating scales. There are the words to describe a product, service or brands. The adjectives could be both positive and negative. 4)Positioning rating scales. This is a scale to let the respondents to respond some question by agree or disagree. 5)Ranking rating scales. This is a scale to measure the respondents react to the order of importance.

c) Classification questions The purpose is to classify the information which had been collected. The data or the questions use to check the interviewed and make comparisons between different groups of respondents. What is your gender? Male or Female What is your marital status? Single, Married, Widowed, Divorced or Separated What is the highest degree or level of school you have holding? Bachelor’s degree, Master’s degree, Professional degree or Doctorate degree

A Primary data Secondary data B Observation Questionnaire Observation Questionnaire

Concealed Observation whether members of the social group under study are told that they are being investigated Participant Observation frequently been used in case studies, ethnographic studies, and grounded theory studies Controlled Observation occurs when observational research is carried out under carefully arranged conditions Structured Observation observer has a predetermined set of categories of activities or phenomena planned to be studied

Concealed Observation members of the social group under study are told that they are being investigated Participant Observation frequently been used in case studies, ethnographic studies, and grounded theory studies Controlled Observational occurs when observational research is carried out under carefully arranged conditions Structured Observational observer has a predetermined set of categories of activities or phenomena planned to be studied Passive Participation Observation  Collects the required data without becoming an integral part of the system or organization Almost every student he knew had bought something on eBay, Lelong.com, or Amazon  Researcher is on the spot, but acts as a pure observer Many supermarkets had diversified their offer away from daily consumables into white goods such as washing machines and even financial services  Never takes part in or interacts with the consumer obtained the result of observation through his supervisor who has identified the effect of perceived usefulness and perceived ease of use on the attitude towards online shopping Structured Observation  Focused in nature and it can be used to generate numerical data to test hypothesis Intention to purchase online strongly link to the positive attitude on online shopping Result shows that when consumers have the intention to purchase online, the tendency of making the purchase online is high Daniel can test his hypothesis that gender has significant impact on the relationship between attitude and intention to purchase online

Questionnaire Suitable for the survey which is confined to a local area Can collect all the completed responses within a short time period Personally administered questionnaire Provide a high quality of data collected through direct mail Can conduct to a large number of potential respondents in different area Mail questionnaire A software system where the respondents can answer questions via the computer Queries on an Internet page Electronic questionnaire

Mail questionnaire Daniel has created a questionnaire and send the link to his friends via s Request his friends to pass the link to their friends and family through message accompanying the link Electronic questionnaire Daniel has prepared a questionnaire using Survey Monkey and posted the link on Facebook Develop an Internet questionnaire to categories respondents and identify which supermarket website they were evaluating

Thank you