Jennifer Biskey Erin Card Jesse Fretwell Jennifer Hilliard Joshua Trantham Presented By:

 Focus: Technology

 Strengths  Affordability  Easy to read  Ability for readers to relate to the book  Credibility of Dr. Hall  Coincides with seminars  Weaknesses  Outdated look of book cover  Lack of investment in advertising  Modest biography of the author  Limited technological skills to modernize availability of The ABC’s of Leadership

 Opportunities  Offer as an eBook online  Create an audio CD of the book  Investment with search engines and advertisements  Threats  Competition with other leadership books  Diminishing amount of book readers

 Young professionals  Leadership is always a part of a job, whether entry- level or managerial  Become more aware of different leadership styles

 Discounts  10% off a purchase of 100 books or more  Free copy of Dare to be Different with a purchase of 50 or more copies of The ABC’s of Leadership  10% discount if customer purchases both Dare to be Different and The ABC’s of Leadership  $2.00 coupon off each copy of The ABC’s of Leadership when a seminar is booked 8 weeks in advance  Offer an eBook

 Help readers retain and put to use the information in the book  Fill in the Blank, Multiple Choice, True and False, Short Answer, Activities  Handed out at seminars after a book purchase  Digital Copy with E-book  Costs- developing workbook, printing

 Can listen on long business trips or on the way to work  Sirius XM stations  Costs- buying the CD’s, album artwork, packaging, recording  Recording Studio  $40/hour, $790 for 1,000 CD’s in jackets, total $1,010  Home Recording  $40 for Pyro Audio Creator, $23.82 for 100-pack blank CD’s, total $ for 1,000 CD’s and software

 BusinessWeek, Fortune Magazine, Wall Street Journal  Costs in BusinessWeek  Full page 4 color - $115,600  Full page black and white - $78,400  2/3 page - 58,800  1/2 page - $49,000  1/3 page - $31,400  BusinessWeek book article

 New and Improved Book Cover  Illustrations for magazine advertisements

May we answer any questions?