MONOPOLISTIC COMPETITION Microeconomics Made Easy by William Yacovissi Mansfield University © William Yacovissi All Rights Reserved.

Slides:



Advertisements
Similar presentations
13A CHAPTER Monopolistic Competition.
Advertisements

© 2010 Pearson Addison-Wesley. Monopolistic competition is a market structure in which A large number of firms compete. Each firm produces a differentiated.
14 MONOPOLISTIC COMPETITION © 2012 Pearson Addison-Wesley The online shoe store shoebuy.com lists athletic shooes made by 56 different producers in.
Industry Structure & Public Policy
INTRODUCTION TO THE ECONOMICS OF ANTITRUST. ASSUMPTIONS OF CLASSICAL ECONOMICS PEOPLE ACT RATIONALLY TO MAXIMIZE THEIR OWN INTERESTS.
5 P’s.
Market Structures Review
Product Differentiation and Advertising
Monopoly Demand Curve Chapter The Demand Curve Facing a Monopoly Firm  In any market, the industry demand curve is downward- sloping. This is the.
© 2007 Thomson South-Western, all rights reserved N. G R E G O R Y M A N K I W PowerPoint ® Slides by Ron Cronovich Monopolistic Competition 17 P R I N.
In this chapter, look for the answers to these questions:
Economics of Management Strategy BEE3027 Lecture 4.
Monopolistic Competition. Market Structure Product Differentiation Product Differentiation Few Many Number of Firm Differentiation Product Differentiation.
Monopolistic Competition
Demand Review Economics Mr. Bordelon.
Chapter 23 Monopolistic Competition and Oligopoly
Unit 3 Microeconomics: Prices and Markets
PRODUCER AND CONSUMER SURPLUS Microeconomics Made Easy by William Yacovissi Mansfield University © William Yacovissi All Rights Reserved.
THE NATURE OF MONOPOLY Microeconomics Made Easy by William Yacovissi Mansfield University © William Yacovissi All Rights Reserved.
Monopolistic Competiton. Assumptions Many sellers and many buyers Slightly different products Easy entry and exit (low barriers)
© 2010 Pearson Education. Fifty years ago, when Dan Carney opened his first Pizza Hut in Wichita, he had a local monopoly. But today the pizza market.
1 Market Structures MonopolyCompetitionMonopolistic Competition Oligopoly.
Chapter 7: Market Structures Section 3
Monopolistic Competition Mr. Barnett UHS AP Microeconomics.
Unit 2 Economics (w/ Supply & Demand).  many sellers of identical products  businesses have no control over price and it is easy for new businesses.
Chapter 8 Managing in Competitive, Monopolistic, and Monopolistically Competitive Markets Copyright © 2014 McGraw-Hill Education. All rights reserved.
Types of Market Structures. Perfect Competition A market where perfect competition is subject only to the laws of supply and demand The number of firms.
Chapter 7 Market Structures.
OLIGOPOLY MARKETS Microeconomics Made Easy by William Yacovissi Mansfield University © William Yacovissi All Rights Reserved.
13 Chapter Marketing in Today’s World pp
MICROECONOMICS TOPIC 5 Economics 2013/2014 TYPES OF MARKET.
Chapter 7 section 2 Monopolistic Competition and Oligopoly Monopolistic competition-A market structure w/ low entry barriers and many firms selling products.
PERFECT COMPETITION IN THE SHORT RUN Microeconomics Made Easy by William Yacovissi Mansfield University © William Yacovissi All Rights Reserved.
© 2013 Cengage Learning. All rights reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
Market Structures Mini Unit. Market What is a Market? Market = The exchange of goods/services between producers and consumers Markets are based off the.
Harcourt Brace & Company MONOPOLISTIC COMPETITION Chapter 17.
Market Structures Monopolistic Competition and Oligopoly.
CHAPTER 8 Managing in Competitive, Monopolistic, and Monopolistically Competitive Markets McGraw-Hill/Irwin Copyright © 2014 by The McGraw-Hill Companies,
CHAPTER 16 Monopolistic Competition and Product Differentiation PowerPoint® Slides by Can Erbil © 2004 Worth Publishers, all rights reserved © 2004 Worth.
Monopolistic Competition Markets that have some features of competition and some features of monopoly. Many sellers Product differentiation Free entry.
Monopolistic Competition Chapter 17 Copyright © 2001 by Harcourt, Inc. All rights reserved. Requests for permission to make copies of any part of the work.
PowerPoint Slides prepared by: Andreea CHIRITESCU Eastern Illinois University Monopolistic Competition 1 © 2012 Cengage Learning. All Rights Reserved.
KECSS Ms. Murren Economics10/31/11 Outcome: SWBAT compare oligopolies and monopolistic competition.
Monopolistic Competition and Oligopoly. Monopolistic competition Companies competing in open market selling items or services similar but not identical.
Monopolistic Competition CHAPTER 13A. After studying this chapter you will be able to Define and identify monopolistic competition Explain how output.
Date: April 24, 2013 Topic: Monopolistic Competition Aim: How does monopolistic competition exist? Do Now: Multiple Choice Questions.
Monopolistic Competition and Advertising
Copyright©2004 South-Western 3 American Business.
Warm Up: Why does competition influence price? Look over the products at your desks. Identify the firms’ competition in its industry (as a lot, a little,
MARKET DEMAND Microeconomics Made Easy by William Yacovissi Mansfield University © William Yacovissi All Rights Reserved.
Chapter 7 Section 3 Monopolistic Competition and Oligopoly.
PERFECT COMPETITION Microeconomics Made Easy by William Yacovissi Mansfield University © William Yacovissi All Rights Reserved.
PERFECT COMPETITION IN THE LONG RUN Microeconomics Made Easy by William Yacovissi Mansfield University © William Yacovissi All Rights Reserved.
Price Discrimination 1. Defined: Sellers engage in price discrimination when they charge different prices to different consumers for the same good, because.
Economics 1.What are your feelings about a minimum wage? What is a price ceiling? 2.When you are buying fruit and vegetables at the grocery store, what.
OLIGOPOLIES AND MONOPOLIES. Monopolistic Competition Large number of potential buyers and sellers Differentiated product (think cellphones) No barriers.
Monopolistic Competition Chapter 17 Pages
Market Structures SSEMI4 The student will explain the organization and role of business and analyze the four types of market structures in the U.S. economy.
Types of Market Structures
Principles of Microeconomics Chapter 16
Types of Market Structures
Market Structures SSEMI4 The student will explain the organization and role of business and analyze the four types of market structures in the U.S.
Monopolistic Competition and Oligopoly
UNDERSTANDING ECONOMIC SYSTEMS
Ch. 13 Marketing in Today’s World
Microeconomics Review
4 Market Structures Candy Markets Simulation.
Monopolistic Competition
Monopolistic Competition
You will be given the answer. You must give the correct question.
Presentation transcript:

MONOPOLISTIC COMPETITION Microeconomics Made Easy by William Yacovissi Mansfield University © William Yacovissi All Rights Reserved

MONOPOLISTIC COMPETITION l The market type most consumers are familiar with is monopolistic competition a most consumer goods meets the definition of this market l The key concept here is the companies make their products slightly different to appeal to varying consumer tastes. Most of these products can be made in an endless variety.

MONOPOLISTIC COMPETITION l Despite elaborate advertising claims, many consumer products only vary in color, texture, and scent. All soaps perform equally well as do all cold remedies. l So why spend billions on advertising. If I can convince you that my coffee is better because it has a darker richer color, then you will pay a bit more for it.

MONOPOLISTIC COMPETITION l If I convince you that only sophisticated people drink this brand of coffee and you will impress other people if you serve it, you will pay a bit more for it. l If I convince you that your sex life will take on a whole new meaning if you use my brand of coffee, you’ll pay a lot more for it.

MONOPOLISTIC COMPETITION l Of course, no one takes these claims literally, but advertising is trying to create a subconscious feeling when you shop for the product. l The idea is to only try to sell the product, such as shampoo, only to a subset of people such as people, who for example, think their hair is oily. l This is why the same company puts out multiple brands and multiple variations of each brand.

MONOPOLISTIC COMPETITION l In the short run these markets look like mini monopolies as illustrated on page 225. l In the long run any successful idea will be copied, thereby eroding any economic profits.

MONOPOLISTIC COMPETITION l Any company with a new variation of a product that the public likes, such as clear products, remember Pepsi Clear a few years ago, will have a monopoly position and can charge a price that produces economic profits. l Needless to say if Pepsi Clear is a success, Coke Clear cannot be far behind. As more brands split the clear market, the demand for any one brand drops. This lowers prices and eliminates the economic profits.

LONG RUN ADJUSTMENT