Editor Chief: Colin Tough Year founded: 1991 Frequency: weekly Launched: March 1991 What’s on TV is a weekly UK television magazine. The magazines publishes feature such things as TV listings, news and gossip from soap operas. Also things like puzzles and competitions. The primary focus for the magazine is on soaps and reality TV, but occasionally documentaries and dramas are also covered. The magazine was launched by Colin Tough in March of Early issues of the magazine covered TV stars and programs but now mainly promote soaps and reality TV. The magazine is mainly targeted towards women because of the colors and stories used on the front cover of the magazine. Also the magazine belongs to IPC media’s connect group of Women’s weekly magazines. IPC later then launched a soaps and TV website branded as what’s on TV which focused on plot spoilers and catch ups for all of the soap operas. The magazine usually retails at £0.69 for a single issue. The magazine has also recently been released on the Apple App store as a downloadable app. Through this you can catch up on the latest soap episodes and plot spoilers.

What’s on TV magazine has the following topics which would regularly be included in the magazine:  Soap opera spoilers and Gossip  Soap opera news  Competitions  Puzzles What’s on TV magazine usually follows the same structure. This includes:  A colorful front cover usually featuring the main protagonists for the next episode for the most interesting soap opera that week.  Sections of the magazine will include catch ups from the previous weeks soap operas  Plot spoilers for the following weeks episodes  Exclusive interviews with stars of the soaps What’s on TV magazine is written in a colloquial and young style so that it can appeal to its target audience – people aged 16 and upwards. Because of the certain structure readers are sure of what they will read each week which would plot spoilers, catch ups and news revolving around soap operas.

What’s on TV magazine is produced by IPC Media Ltd. IPC Media produces more than over 60 iconic media brands of magazine. With IPC Media distributing the magazine to over 54 other countries and print brands alone reaching almost two thirds of the UK women and 44% of UK men – providing for over 3.4 million readers a week. What’s on TV is published by IPC media. IPC is a Time Warner Company. IPC media has three publishing divisions connect, inspire and IPC Southbank. Inspire division covers men’s topics including wealth and luxuries. IPC Southbank covers high end women’s fashion and luxuries. What’s on TV is part of the IPC connect division. This division includes women weekly magazines such as Now magazine and Chat magazine. What's on TV provides over 3.4 million readers a week with a great value mix of entertaining TV features, the latest soap news and gossip, plus puzzles, competitions and easy-to-use TV listings. What’s on TV magazine is sold in stores and newsagents throughout the UK and Ireland. The magazine is also sold through ITunes as a downloadable magazine with prices ranging from £0.69 to £2.99.

ABC’s Standard Certificate of Distribution confirms that: (for the 25 issues published between 1 January 2013 and 30 June 2013)  Average net circulation per issue was 1,083,198  UK sales were 1,081,176  Therefore only 2,022 are sold outside of the UK  All of these sales are sold through single issue prices and there is no sales through subscriptions What’s on TV is also sold through digital copies of the magazine. Between 1 January 2013 and 30 June 2013 the average net circulation for digital issues was 1,104. In comparison to the year of 2012 these figures have decreased. In 2012 the average net circulation per issue was 1,213,566. Therefore the number has decreased vastly in the last year.

The distribution for what’s on TV comes in three main forms: Magazine, website and App store. What’s on TV magazine distributes to the UK, Republic of Ireland and a number of other countries. The magazine has sold 1,081,176 issues for the 25 issues published between 1 January 2013 and 30 June 2013 in the UK. Although high sales in the UK only 2,020 copies were sold outside of the UK. What’s on TV is also distributed through the Apple app store as a downloadable app. The downloadable app has sold 2’020 single issues. main focus is plot spoilers. On the website they have short clips and short articles and images that explain what could possibly happen in the soaps and how. The site also offers viewers competitions. They do this by using social networking sites such as Facebook and Twitter. The magazine also has a downloadable app. The app focuses on issues of the magazine itself and are sold for £0.69. Through using a website and app the convergence of the media’s now offer the consumers more value as the media’s link to one another.

Advertising forms a major part of what’s on TV magazines revenue. The audience for what’s on TV magazine is usually described and aimed at women aged 16 and upwards. The women will typically be interested in celebrities and fashion. This demographic can be confirmed by the advertising in the magazine and shows how the adverts meet the audiences needs. Her are some examples of what is advertised in what’s on TV:  Loreal  Boots pharmacy  Febreeze  Sure  Dairy milk  Tesco