Multiple Lenses of Emiratisation Wissam Hachem Vice President – Learning & Development Abu Dhabi | 16 November 2015

Multiple Lenses of Emiratisation 2

Integrated UAE National Strategy Attract Retain Develop 3

UAE National Strategy Strategy is driven from the top Strong Leadership support UAE National development is business imperative Development of airline capability Strategic partnerships Etihad brand values are directly linked to Abu Dhabi 4

Talent Insights & Trends Key Market Highlights Professional Training & Development is top preference amongst UAE students According to career profiles research UAE students are mostly career orientated To have work/life balance is the most attractive career goal to UAE students Source: Universum snapshot 2015 5

Employer of Choice Attract Define a strong Employer Value Proposition Attractive - Target group True – Recognized internally Distinct – Competitive advantage Visionary – Supported by top management 6

Employer of Choice Attract Optimize your activation strategy Reach - Target group coverage Impact – Message should resonate Frequency – Message is consistent 7

Innovative Selection Process Discovery Centre Aligning process to community needs Challenging conventional methods Inverting hiring decision Aligning process to candidates’ strengths Focusing on “potential” for potential Increased success rate from 12% to 64% 8

by 2020 Growth Strategy 32.4 million 37,000 + 185 135 24 Develop passengers per year employees aircraft major business and leisure destinations new destinations 185 37,000 + 32.4 million 135 24 by 2020 9

UAE National Development Strategy Training programs Education support & scholarships Professional development accredited courses Personal development & succession planning Mentorship program International assignments Etihad Airways | Learning & Development 10 November 2014 10

Over 22 programs developing airline capability UAE National Development UAE Nationals are best positioned to reflect Abu Dhabi brand values at every guest touch point Over 22 programs developing airline capability In addition, almost 25% of all roles filled by internal candidates Entry level Pilots Management Technical 11

Engagement Strategy Retain Gaining a better understanding of potential talent Generation “Y” or “Z” Localize and adapt Flexible career pathways Track success and development Management involvement 12

Employee Engagement Survey 18% UAE Nationals Engagement Organizational Communication Managerial Effectiveness Organisational Values 76% 75% 41% 66% 77% 88% Core UAE Nationals Graduate Programs Etihad Airways 51% 71% Global Average 3% Best Employers UAE Nationals 19% Global Benchmark GCC 54% N/A 65% 69% Global 58% 42% 34% Top Companies 80% 75% 79% 23% GCC Companies 13

Etihad Employer Value Proposition Growth ”A world of growth, development and endless opportunities” Excellence ”A thrilling world of excellence” Innovation ”Leading change through innovation” 14

Etihad’s growth also extends to the individual Etihad Employer Value Proposition Growth The main aspects of “Growth” Etihad’s growth also extends to the individual Personal growth Exposure to a creative environment Innovative organization Strong element of diversity Impact through one’s work 15

There is a thrill to working in the airline industry Etihad Employer Value Proposition Excellence The main aspects of “Excellence” There is a thrill to working in the airline industry Global high-profile brand Inspires pride High-visibility sponsorships Offers international career opportunities/benefits Relocation Travel benefits High-end market position Very high standard of service and quality Focus on luxury 16

At Etihad employees are empowered to have an impact Etihad Employer Value Proposition Innovation The main aspects of “Innovation” At Etihad employees are empowered to have an impact Openness to ideas Management is open to employee input Professionalism Winning behaviors Strong L&D capabilities Creative & dynamic work environment Fast results, action-oriented Extensive opportunities Strong growth opens up possibilities 17

UP 30% Results Increase YoY Exponential growth since 2006 6% 18% 22% 20% 30% 35% 43% 2007 2012 2013 2016 2017 2019 2009 39% 2018 27% 2015 23% 2014 2011 2010 2008 9% 1% 2006 13% 7% 8346 6971 5804 4694 3445 1468 1254 819 504 298 208 137 57 Exponential growth since 2006 Accelerating growth over the next 5 years % representation of measured workforce UAE Nationals working at Etihad UP 30% Increase YoY 18

“I am committed to my employer” “I’d love to be part of that company” 50% Retention & Engagement 50% Attraction A solid Employer Value Proposition is needed to drive both engagement and retention

Thank you!