DTP Word 2002 Chapter 1 Understanding the Desktop Publishing Process

Word Planning a Publication What is the purpose of your publication? Who is your intended audience? What type of document best conveys your message? How will the publication be delivered? What do you expect your audience to do after reading your message? What is your budget?

Word Designing a Document Creating Focus Achieving Balance Using Proportion Applying Contrast Establishing Directional Flow Emphasizing Consistency Applying Color

Word Creating Focus An element that draws the reader’s eyes Titles, headlines, and subheads Clipart, photographs, logos, ruled lines, drawn or scanned images

Word Creating Focus ( Cropping a Graphic)

Word Creating Focus (Continued) AutoShapes Logo Unusual Fonts

Word Creating Balance Symmetrical BalanceAsymmetrical Balance

Word Creating Contrast Degrees of lightness and darkness on a page Typographical Contrast (Size, Weight, Color, Typeface and Style) Code Red Blue Moon Chicago Power

Word Contrast (Continued) Headlines and Body Text (Sans Serif vs. Serif Fonts) Larger font size in headlines and smaller font size in body text Headline The quick brown fox jumps over the lazy dog. The quick brown fox jumps over the lazy dog. The quick brown fox jumps over the lazy dog. The quick brown fox jumps over the lazy dog. The quick brown fox jumps over the lazy dog.

Word Directional Flow Reader is drawn through the document; organize related items Z-Pattern Strong left or right alignment

Word Directional Flow— Graphic Direction Which graphics are placed appropriately on the page? The quick brown fox jumps over the lazy dog. The quick brown fox jumps over the lazy dog. The quick brown fox jumps over the lazy dog. The quick brown fox jumps over the lazy dog. The quick brown fox

Word Using Proportion Individual parts as they relate to the whole Size relative to importance of message Size elements in proportion to each other

Word Using Color and White Space Use color or white space to emphasize the main message and give the eye a break from too much text Inexpensive alternative—use colored paper or preprinted paper

Word Using Consistency Uniformity among design elements Consistent newsletter design from issue to issue

Word To Sum It All Up… Take time to design! Communicate; don’t decorate. Less is best! Readability is the key!