Copyright The NPD Group, Inc. All Rights Reserved. This presentation is proprietary and confidential and may not be disclosed in any manner, in whole or in part, to any third party without the express written consent of NPD. BELGIUM toys market YTD _Week vs 14 Prefall 2015 Key Stats & Thoughts

The NPD Group, Inc. | Proprietary and confidential Document classification: Internal Only 2 1.Total European Environment 2.G6 Overview (YTD Week 38_2015 vs 14) 3.Total Belgium Toys & Games Overview Agenda

The NPD Group, Inc. | Proprietary and confidential Document classification: Internal Only 3 European Environment

The NPD Group, Inc. | Proprietary and confidential Document classification: Internal Only Difficult and Complex european context did not impact Belgium & France Toys & Games Market (+5% in value). 4 European Environment Source: Eurostat, Economic Confidence Index

The NPD Group, Inc. | Proprietary and confidential Document classification: Internal Only 5 Total Toys & Games – G6 Overview

The NPD Group, Inc. | Proprietary and confidential Document classification: Internal Only Among Total G6 (+5%), except France, all countries grew for this Prefall Market Overview in YTD Week 38– G6 Sales(M.€) Evol (%) Delta (M.€)

The NPD Group, Inc. | Proprietary and confidential Document classification: Internal Only 7 Total Toys & Games Belgium Overview

The NPD Group, Inc. | Proprietary and confidential Document classification: Internal Only Total BE Market maintained same rythm of growth at +5%, ie +8,7M€ (vs +8,6M€ last year) till July. 8 Monthly Sales in M€ YTD Week 38 Source: NPD Total EPOS (3 weeks) Last year : +4,7% +8,7M€ Not available

The NPD Group, Inc. | Proprietary and confidential Document classification: Internal Only As last year, Total BE Market is still benefitting from a positive Volume effect (+8%), in a lesser proportion as Mix was back at -4% vs -7% last year. 9 Volume and Average Selling Price Evolution YTD Week 38 TM: +4,6% +13% +8% -7% -4% TM: +4,7% Last year This Year (Looms & Foot)

The NPD Group, Inc. | Proprietary and confidential Document classification: Internal Only For the second year, Licenses market (23% of Total Sales ie +3pts) grew faster vs Total Be Market, doubling the added value sales vs last year (+7,9M€ vs +3,3 M€ last year) 10 Licenses Market vs Total Market in YTD Week 38 Sales in M.€ +4,7%+4,6% +9%+21%

The NPD Group, Inc. | Proprietary and confidential Document classification: Internal Only 11 Top 10 best Licenses in YTD Week 38 DISNEY FROZEN STAR WARS CARS THE MOVIE MICKEY & FRIENDS MINIONS SPIDERMAN DISNEY PRINCESS VIOLETTA NINJA TURTLES DISNEY PLANES

The NPD Group, Inc. | Proprietary and confidential Document classification: Internal Only 8 supercategories growing or resisting in term of contribution. 2 coming back (AF & YE), 1 counter-effect (A&C) 12 Supercategory Contribution in YTD Week 38 3 coming back 1 counter-effec t Added value sales in M€ Post LOOMS (-5M€) 8/11 growing or resisting

The NPD Group, Inc. | Proprietary and confidential Document classification: Internal Only 13 Top 10 best sellers in YTD Week 38 SIMBA Friends House LEGO City Great Vehicles VTECH Innotab Storio 3S LEGO Star Wars Imperial SHANGHAI Space Scooter MATTEL Disney Frozen SHANGHAI Space Scooter Zwart MATTEL Cars 2 Characters LEGO Ninjago AIrjitzu PLAYMOBIL Special Plus

The NPD Group, Inc. | Proprietary and confidential Document classification: Internal Only 14

The NPD Group, Inc. | Proprietary and confidential Document classification: Internal Only Thank you Apparel Appliances Automotive Beauty Consumer Electronics Diamonds E-commerce Entertainment Fashion Accessories Food Consumption Foodservice Footwear Home Mobile Office Supplies Retail Sports Technology Toys Video Games Watches / Jewelry Thank you Apparel Appliances Automotive Beauty Consumer Electronics Diamonds E-commerce Entertainment Fashion Accessories Food Consumption Foodservice Footwear Home Mobile Office Supplies Retail Sports Technology Toys Video Games Watches / Jewelry 15