Social Media Marketing Taught by: Kirk Davis March 23, 2011

Agenda 1.Introduction to Social Media 2.Get a Customer 3.Keep a Customer 4.Listen 5.Share 6.Empower 7.Entertain

Introduction to Social Media

Social Media Strategy Manifesto Or Social Media was Meant to be Fun Get and Keep a Customer Create top-of-the mind awareness with customers Build brand identity & brand trust Strengthen customer relationships Increase word-of-mouth Enjoy a higher average sale

Social Media Strategy Manifesto Or Social Media was Meant to be Fun Social Media as Communication

Social Media Strategy Manifesto Or Social Media was Meant to be Fun Communities of Interest

Social Media Strategy Manifesto Or Social Media was Meant to be Fun Participation

Social Media Strategy Manifesto Or Social Media was Meant to be Fun Connection

Social Media Strategy Manifesto Or Social Media was Meant to be Fun Sharing Ideas People share on social media information they find remarkable and interesting. Boring or dull ideas are ignored are left behind.

Social Media Strategy Manifesto Or Social Media was Meant to be Fun Empower Your Audience

Social Media Strategy Manifesto Or Social Media was Meant to be Fun Entertain Your Audience with Stories

Social Media Strategy Manifesto Or Social Media was Meant to be Fun Lead Us to a Vision of a Better Tomorrow

Social Media Strategy Manifesto Or Social Media was Meant to be Fun Social Media was Meant to be Fun

Social Media Strategy Manifesto Or Social Media was Meant to be Fun The Strategy of Social Media 1) Listen (research) and share (communicate). 2) Empower (educate) and have fun (entertain).

Win with Customers Against the Competition

We Don’t Need Everyone To Be Our Customer How many customers a week do you need to build the business of your dreams?

Get and Keep A Customer Our number one job in business is to get and keep a customer. It requires ongoing communication.

The Secret to Business Growth Be the best choice for your customers Promoters Passives Detractors 80/8 dilemma 10% versus 80%

The 5 M’s of Marketing 1.Math 2.Market 3.Media 4.Message 5.Measure

Publish Like a Magazine Google Trends Hot Articles Teaser Headlines Assume fans and friends are clients

Publish Like a Magazine Publish no less than every other day (3x week) Create a 52 week publishing calendar Share fun and interesting info in between

Participate Communities of Interest Blogs News articles Facebook pages Twitter Linkedin Quora

Automate Your Social Media Update 42 sites Shrink URL’s Schedule Posts Monitor

Branding with Facebook Top-of-the-mind awareness Customer familiarity Market penetration Be talked about Be perceived as consistent Feel trusted Make good offers and sales Create desire for your products/services Become popular

Facebook Branding Strategy 1.Run Facebook ads for the life of your business 2.Test – Headline, Picture, Message, & Audience 3.Target most likely to buy 4.Experiment with less likely to buy 5.Keep audience size to no more than 2,000 for every $1 spent 6.Goal is brand awareness, not sales. Sales are a bonus 7.Use Pay per impression if you are getting clicks 8.Use Pay per click for branding awareness. No clicks, no cost. 9.Expand each target audience as your budget affords 10.Compare ad campaign and sales to find trends

Social Media Marketing Taught by: Kirk Davis March 23, 2011