DAP 12 Assignment 10

Assignment #10 – DAP 2007 Three-column brochure Assignment Go back to the job that you have researched for the resume assignment, or the job that you hope to do. The first assignment that your boss has given you is to create a three-column advertising brochure to advertise your company. You will be including (not necessarily in this order): all the contact information for the company (make it up if you don’t know it), i.e. address, phone number, fax number, what your company does and what it can do for the customer include a catchy heading with the date add one “interest” story, for example, a new innovation that your company has come up with; a new way of doing things consistent headings/titles (don’t get carried away with different fonts – TWO different ones in something like this are plenty) at least one graphic that you import from clip art, etc., which is appropriate to the subject matter bonus points for a “logo” for your company that you design in “Paint” and feature on your brochure: make sure that your text is “justified” (see below) All of this fits on one page with the 3 columns and you don’t want a lot of wasted, empty space. This requires planning and writing. Be sure that you have some interesting “copy”, i.e. writing that will inform your audience. Here’s how you get started: Open a new Word Document File |Page Setup| Paper Size – select landscape Format | Columns – select 3 Select “Justify” on the tool bar so that your text goes to each margin equally.

1 Figure out the layout Before you open Word, you should figure out how the panels of your brochure will appear on the paper. There are two types of folds commonly used in brochures: the z (or accordion) fold and the barrel (or roll) fold. As the name indicates, with a z-fold, the paper is folded in alternating directions, which is good if you want to present information sequentially. The barrel fold is much like you'd fold a letter before putting it in an envelope (the second fold wraps around the first one). It helps to take a scrap piece of paper and fold it the way you want your brochure to appear. Then number the panels on each side. You may be surprised to find that the back side of the brochure has the front cover.

2 Set up the page Next you want to set up the margins for your brochure. Remember that some printers have restrictions on their "live" printable area, so don't make the margins too small. (Inkjets are especially likely to require extra large margins.) To set up your page, choose File|Page Setup. Click the Paper Size tab and change the orientation to Landscape. Now, click the Margins tab and set your margins. For example, you might make your margins.5" all the way around.

Set up columns Now you are ready to set up the columns. The trick to keeping your brochure from looking lopsided when you fold the brochure is to make sure that the number you type into the Spacing box in the Columns dialog box is double that of your margins. (Technically, this space is called the gutter between columns.) So if your margins are.5 inches, make your gutter between the columns 1 inch. Choose Format|Columns and click the icon for three columns under Presets. Now change the default spacing amount that Word has entered to be double that of your margins and click OK.

4 Add breaks Okay, so now you have a page with three columns on it with your cursor sitting at the beginning of column 1. It helps to visualize your layout if you turn on text boundaries and paragraph marks. Choose Tools|Options and click the View tab. Now put a check mark next to Text boundaries and Paragraph Marks and click OK. (It looks a little more like a brochure now.) You can either start typing or you can set up the next page by inserting column breaks. Press the Enter key to add a blank line and then choose Insert|Break. Click Column break and click OK. Now your cursor is at the top of the second column. Repeat the process and your cursor ends up at the top of the third column. Now you want to insert a page break to create the second side. Choose Insert|Break and click Page Break. Now add column breaks and your new page is set up just like your first page.

5 Add and format text Your layout is now all set up. You should see two pages that each have three panels with a blank paragraph in each one. Now you can begin adding text. If you have quite a bit of text to enter, you may want to switch to Normal View to see your column breaks more easily. Choose View|Normal and you see dotted lines with the words Column break. When you are adding text, don't forget about where it will end up in the finished product. The cover may actually be the last panel (refer to your folded scrap piece of paper if you forget). You can format the text as you type or type it all in first and format later. Remember, with formatting, less is often more. Using every font on your system is always bad idea. Look at layouts you like and you'll notice that designers always choose fonts for a reason. The whole goal of any brochure is to communicate. Anything that is hard to read, won't be read.

6 Add pictures Along with your text, you may want to add some pictures to your layout. For example, if you are creating a product brochure, you may want to include a photograph of the product. Avoid using cheesy clip art just because it's there. Bad clip art rarely adds to the layout. To insert a picture from a file you already have, choose Insert|Picture|From File. Find your file on the hard disk and click Insert. The picture appears on the screen. You can size it by clicking and dragging one of the corner handles. More recent versions of Word also include a number of other picture manipulation options, which you can access by right-clicking on the picture.

7 Print it out After you have your brochure laid out and formatted the way you want it, you are ready to print. Getting the document to print correctly depends on your printer. Check your printer's instruction manual to determine the right way to place the paper to get the pages to print correctly. Remember, the pages will be back to back. If your printer has a duplexer attachment, this process may actually be automatic.

Don’t’ forget to paint! As part of the assignment I am asking you to go back to the Paint program and create a logo for the company. Once to have created the logo in paint you can move it to MSWord and into your brochure.

Remember, Paint can be found by going to start / All Programs / Accessories / and select Paint